Yidi Wang studies health communication and message campaigns, focusing on the effects of messages that can be both intended and counterproductive, as well as the dynamics of health misinformation sharing through sociocultural lenses.
Yidi Wang (ABD, UC Santa Barbara) is a doctoral candidate in the Department of Communication at the University of California, Santa Barbara. Her research program spans three interconnected areas: (1) identifying persuasive message features that generate both intended and counterproductive effects, (2) theorizing how sociocultural factors shape health communication, and (3) advancing methodological approaches in communication research. Her work has appeared in journals such as Health Communication, Environmental Communication, Risk Analysis, and the Journal of Media Psychology. She has received the Top Student Paper and the Graduate Student Mentorship Award at NCA. Currently, Yidi is the lab manager for Dr. Jiaying Liu's NIH-funded K01 project, a longitudinal study investigating factors that influence e-cigarette use among youth and young adults. She also leads subprojects on several psychophysiological methods and other grant-funded initiatives.
B.A.(2018), Dalian University of Technology, Television Broadcasting Science
M.A.(2021), Wuhan University, Communication