Jessica Ye's research centers around health communication, risk decision-making, and social influences, with the goal of promoting health and well-being, particularly among vulnerable populations.
Jessica is a Ph.D. student in the Department of Communication at the University of California, Santa Barbara. Her primary interests include (1) uncovering the underlying mechanisms of health and social decision-making, (2) examining how social influences interact with communication processes to shape behavior, and (3) exploring diverse factors at various levels to promote health and well-being. Her work employs a diverse research toolkit that includes both quantitative methods (e.g., neuroscientific and computational methods) and qualitative methods (e.g., semi-structured interviews). Taking an interdisciplinary approach, she seeks to better understand how people make decisions within our increasingly complex (or challenging) social and communication environments, and to inform more effective strategies for improving individual and collective well-being.
M.Sc. (2024), University of Amsterdam, Communication Science
B.A. (2021), Communication University of China, Communication