November 6, 2023 (6-6:45pm): Genelle Heim will discuss Marketing & Strategy. She is Senior Director of Cybersecurity Communications, Phishing, and Training at a global healthcare company. She is also the Founder of Grayson Hayden Group, a strategic communications agency. With extensive experience in high-tech marketing and communications, she has held key roles at Xilinx, Cisco, VMware, and Cadence. In 2014 she founded Curchew, a social media start-up whose clients included Genentech, Adobe, and Plantronics. Genelle brings a global perspective to the art of communication, having lived in Japan, Singapore, Thailand, and India. A seasoned public speaker, she has presented at industry events and corporate seminars as well as been a guest lecturer at Stanford, Harvard, and other universities. She holds an MPA from Harvard University and a BA in Communication and in Japanese from UC Santa Barbara. Genelle is looking forward to deepening her connection with the students, staff, and alumni of UCSB through the Communication Alumni Council. When she is not working she can be found with her husband and two sons in their hometown of Santa Cruz, CA where she enjoys enjoys hiking, swimming, and mountain biking.
Click here (https://www.eventbrite.com/e/744741691447?aff=oddtdtcreator) for free registration and Zoom link for the Nov 8 Virtual Career Session.