Yidi's research lies at the intersection of computer-mediated communication and interpersonal communication, focusing on reciprocal dynamics of self-presentation and self-identification online, and self-effects of mediated communication.
Yidi Zhang is a doctoral student in the Department of Communication at University of California, Santa Barbara. Her research interests lie at the intersection of computer-mediated communication and interpersonal communication. Specifically, she is interested in the social influence of communication technologies and how mediated communication changes people's interpersonal interactions. Her research work falls under the following agenda: 1) The reciprocal effects of self-presentation and self-identification online; 2) Self-effects of communicating in mediated contexts; 3) The utility of AI as an intervention agent in online discussions. Her works cover topics including vicarious interpersonal interaction, online partial self-presentation and impression management, and online hate.
B.A. (2020), City University of Hong Kong, Communication
M.A. (2023), Michigan State University, Communication