Sungbin is a Ph.D. student in the Department of Communication at UCSB. He received his B.A. in International Studies and Media & Communication from Korea University. He completed his M.A. in Media & Communication from Korea University in 2020. He is currently a researcher in the Media Neuroscience Lab. He is passionate about pushing the boundaries of persuasion neuroscience, moral judgments, and multi-modal media consumption. He also finds joy in sharing his knowledge with others. He has mentored undergraduate students and high school students on several research projects. He received the UCSB Edwin Schoell Award for Excellence in Teaching in 2022.