Corporate Social Responsibility (CSR), Civil Society Network, Social Media, Global Communication, Organizational Communication, Collective Action, Connective Action, Social Movements
B.A., University of Pennsylvania; M.A., University of California Santa Barbara
Yoori is a PhD Candidate in the Department of Communication. Before coming to UCSB for her MA and PhD, she earned her Bachelor's Degree in Communication at the Annenberg School for Communication at University of Pennsylvania, and worked as a market researcher/analyst in the marketing department of IBM in Seoul, South Korea. Her research primarily focuses on Corporate Social Responsibility (CSR) in the context of globalization and digital ubiquity. Specifically, her interests are in understanding institutions and pressures created by global civil society organizations and NGOs that shape global CSR practices in multi-national corporations and correct corporate irresponsibility. By integrating institutional perspective, she explores communicative practices of civil societies and NGOs in their digital networks, to develop macro-level understanding of how CSR is enacted and practiced transnationally. Many of her research address issues in South Korean context. Her other interests are social movements, collective action and connective action in digital social media.