New Media Technology, Persuasion, Media Effects
Spencer Nicholls is a doctoral student in the Department of Communication at UC Santa Barbara. He received his BA in Communication from the University of Arizona in 2012, and MA from UCSB in 2016. His research areas of interest are broadly situated around the use of new media technologies, identity, and social influence. Specifically, he takes a theoretical approach to understanding the interplay between group and personal identity online, and how those identities affect communicative processes.