Associate Professor
Ph.D., University of Queensland

4808 Ellison Hall
Santa Barbara, CA 93106
Telephone: 805-893-7847
Fax: 805-893-7102
E-mail: scottreid@comm.ucsb.edu

Scott A. Reid

Dr. Reid joined the Department of Communication in July 2001. Formerly he was a post-doctoral research fellow at the University of Queensland, Australia. Dr. Reid completed his undergraduate degrees at the University of Otago, and a Masters degree at Victoria University (both in New Zealand), and his PhD. at the University of Queensland, Australia. Dr. Reid's research is situated at the confluence of communication, social identity, and intergroup relations.

Within this broader context, Dr. Reid’s research has focused on several interrelated topics: (1) The processes through which status is established in small interactive groups. This research shows that status hierarchies evolve very quickly through interaction, and that status is determined by language use that either confirms salient social identities or nascent task expectations. (2) Social influence. Dr. Reid’s research demonstrates the conditions under which men and women conform to group norms of tentative versus assertive language, and the circumstances under which men are influenced by tentative versus assertive women. This research is particularly relevant to the glass ceiling phenomenon. (3) Social judgment and perception. Dr. Reid’s research demonstrates the processes through which people perceive media influence on themselves relative to others (the third-person perception), the degree to which the media is perceived as hostile to one’s views (the hostile media effect), the circumstances under which group norms are perceived as consistent with or distant from personal views (pluralistic ignorance), and the circumstances under which people will choose to speak out for their views versus remain silent. Research on all of these phenomena are proving to be consistent with a self-categorization explanation. (4) Leadership endorsement, evolution, and the abuse of power. This research has demonstrated the ways in which leaders can receive the endorsement of followers, and how such endorsements can follow distributively and procedural fairness within the group, and distributive and procedural unfairness between groups. Dr. Reid has also developed a model of the circumstances under which leaders abuse their power. (5) The macro-social processes associated with the consumption of media. This research is concerned with the way in which message framing and social identity affect collective action.

Dr. Reid’s empirical and theoretical contributions appear in international journals in communication and social psychology. He has received the Bradac Research Award from the International Association of Language and Social Psychology, and his research has earned top paper awards on several occasions. With Howard Giles, Dr. Reid inaugurated and chaired the Intergroup Communication special interest group at the International Communication Association.

Dr. Reid’s teaching is closely related to his research interests, and he strongly encourages students (graduate and undergraduate alike) to get involved in the research process. Much of his research and several publications involve collaborations with honors and graduate students.

Education

BSc. University of Otago, Psychology, 1995

Dip. Sci. (distinction) University of Otago, Psychology, 1996

MSc. (distinction) Victoria University, Psychology, 1997

PhD. University of Queensland, Psychology, 2001

Academic Appointments

Associate Professor, Department of Communication, University of California, Santa Barbara,
June 2006-Present

Assistant Professor, Department of Communication, University of California, Santa Barbara,
July 2001-July 2006

Post-doctoral research fellow, Department of Psychology, University of Queensland, 2000-2001.

Research

PUBLICATIONS

Platow, M. J., Hoar, S., Reid, S. A., Harley, K., & Morrison, D. (1997). Endorsement of distributively fair and unfair leaders in interpersonal and intergroup situations. European Journal of Social Psychology, 27, 465-494.

Platow, M. J., Reid, S. A., & Andrew, S. (1998). Leadership endorsement: The role of procedural and distributive behaviour in interpersonal and intergroup contexts. Group Processes and Intergroup Relations, 1, 91-103.

Reid, S. A., & Ng, S. H. (1999). Language, power, and intergroup relations. Journal of Social Issues, 55, 119-139.

Reid, S. A., & Ng, S. H. (2000). Conversation as a resource for influence: Evidence for prototypical arguments and social identification processes. European Journal of Social Psychology, 30, 83- 100.

Reid, S. A., Keerie, N., & Palomares, N. (2003). Language, gender salience, and social influence. Journal of Language and Social Psychology, 22, 210-233.

Reid, S. A., Giles, H., & Abrams, J. R. (2004). A social identity model of media usage and effects. Zeitschrift für Medienpsychologie, 16, 17-25.

Reid, S. A., & Hogg, M. A. (2005). A self-categorization explanation of the third-person effect. Human Communication Research, 31, 129-161.
Reid, S. A., & Hogg, M. A. (2005). Uncertainty reduction, self-enhancement, and social identification. Personality and Social Psychology Bulletin, 31, 804-817.

Reid, S. A., Gunter, H., & Smith, J. (2005). Aboriginal self-determination in Australia: The effects of minority-majority frames and target universalism on majority collective guilt and compensation attitudes. Human Communication Research, 31, 189-211.

Giles, H., Reid, S. A. (2005). Ageism across the lifespan: Towards a self-categorization model of ageing. Journal of Social Issues, 61, 389-404.

Dailey, R. M., Reid, S. A., Chernikoff Anderson, M., & Giles, H. (2006). Community review of police conduct: An intergroup communication perspective. Social Psychology Review, 8, 20-35.

Hogg, M. A., & Reid, S. A. (2006). Social categorization and human communication: The social identity perceptive and group norms. Communication Theory, 16, 7-30.

Reid, S. A., & Ng, S. H. (2006). The dynamics of intragroup differentiation in an intergroup social context. Human Communication Research, 32,

Hogg, M. A., & Reid, S. A. (2001). Social identity, leadership, and power. In A. Lee-Chai, & J. Bargh (Eds.), The use and abuse of power: Multiple perspectives on the causes of corruption (pp. 159- 180). Philadelphia, PA: Psychology Press.

Ng, S. H., & Reid, S. H. (2001). Power. In W. P. Robinson & H. Giles (Eds.), The new handbook of language and social psychology (pp. 357-370). Chichester, UK: John Wiley & Sons.

Reid, S. A., & Ng, S. H. (2003). Identity, power, and strategic social categorizations: Theorizing the language of leadership (pp. 210-223). In D. van Knippenberg & M. A. Hogg (Eds.), Leadership and Power: Identity Processes in Groups and Organizations. London: Sage.

Palomares, N., Reid, S. A., & Bradac, J. (2004). A self-categorization perspective on gender and communication: Reconciling the gender-as-culture and dominance explanations. In Ng, S.H., Candlin, C., & Chiu, C.Y. (Eds.), Language and Social Psychology (pp. 85-106). Hong Kong: City University of Hong Kong Press.

Reid, S. A., Giles, H., & Harwood, J. (2005). A Prospectus for the Study of Communication and Intergroup Relations. In J. Harwood & H. Giles (Eds.), Intergroup communication: Multiple perspectives (pp. 265-290). New York: Peter Lang Publishers.

Reid, S. A., & Giles, H. (Eds., 2005). Intergroup relations: Its linguistic and communicative parameters. Special Issue, Group Processes and Intergroup Relations, 8.

Reid, S. A., & Giles, H. (2005). Intergroup relations: Its linguistic and communicative parameters. Special Issue, Group Processes and Intergroup Relations, 8, 211-214.

Giles, H., & Reid, S. A. (2004). Language: Its intergroup parameters. In W. E. Craighead, & C. Nemeroff (Eds.), Concise encyclopedia of psychology and neuroscience (pp. 510-512). Chichester & New York: John Wiley & Sons.

Bradac, J. J., & Reid, S. A. (2006). Language and Social Psychology. In K. Brown (Ed.), The encyclopedia of language and linguistics (2nd ed.). London: Elsevier.

Reid, S. A. (in press). Communication and collective action. In W. Donsbach, J. Bryant, R. Craig (series Eds.), International encyclopedia of communication. In H. Giles (vol. Ed.), Intercultural and intergroup communication. Oxford, UK: Blackwell.

Reid, S. A., & Giles, H. (in press). Social identity theory. In W. Donsbach, J. Bryant, R. Craig (series Eds.), International encyclopedia of communication. In P. Vorderer (vol. Ed.), Exposure to communication content. Oxford, UK: Blackwell.

BOOK UNDER CONTRACT

Giles, H., Reid, S. A., & Harwood, J. (2005). Handbook of Intergroup Communication. Thousand Oaks, CA: Sage.

UNDER REVIEW/REVISION

Reid, S. A., Byrne, S., Brundidge, J. S., Shoham, M. D., & Marlow, M. L. (2005). A critical test of self-enhancement, exposure, and self-categorization explanations for the third-person perception.

Cropley, C. J., & Reid, S. A. (2005). The effect of couple interconnectedness on attributions and relational satisfaction.

Reid, S. A., Helmle, J., Heinz, M., Shoham, M. D., Myers, P., Patton, R., & Stoltfus, K. (2005). A self-categorization explanation for speaking out.

WORK IN PROGRESS

Reid, S. A., & Stohl, M. (2005). The power-communication model of leadership and the failed states paradox: Hamid Karzai's rise to the Presidency of Afghanistan. University of California, Santa Barbara.

Reid, S. A., Hogg, M. A., & Cropley, C. J. (2005). A self-categorization explanation of pluralistic ignorance. Manuscript, University of California, Santa Barbara.

Reid, S. A., & Palomares, N., & Bondad, B. (2005). Gender identity salience, tentative language use, and social influence. Manuscript, University of California, Santa Barbara.
Reid, S. A. (2005). A self-categorization explanation for the hostile media bias. Manuscript, University of California, Santa Barbara.

Stauffer, A., Stohl, M., & Reid, S. A. (2005). Effects of political knowledge, interest, and efficacy on college voter turnout. Manuscript, University of California, Santa Barbara.

Reid, S. A., Alimahomed, K., Heinz, M., & Myers, P. (2005). Social identity management strategies and the linguistic expectancy bias. Manuscript, University of California, Santa Barbara.

Reid, S. A., Popova, L., Anderson, G., Prestin, A., Bondad, B., Kang, P., Sim, E., Medders, R., & Alimahomed, K. (2006). Third-person perceptions are driven by self-categorization, not exposure. Manuscript, University of California, Santa Barbara.

Reid, S. A. (2006). Social identity, self-categorization, and media perception. Manuscript, University of California, Santa Barbara.

CONFERENCES AND COLLOQUIA

Reid, S. A., & Ng, S. H. (1998, April). Conversation as a resource for influence: Evidence for prototypical arguments and social identification processes. Paper presented at the Society of Australasian Social Psychologists, Christchurch, New Zealand. Paper also presented as a departmental seminar, University of Kent, England, October, 1999.

Reid, S. A., & Hogg, M. A. (1999, April). Subjective uncertainty and allocation behaviour. Paper Presented at Society of Australasian Social Psychologists, Coolum, Australia.

Reid, S. A., & Hogg, M. A. (1999, May). Self-assessment and/or self-enhancement?: Motivational factors in social identification processes. Paper presented at the University of Queensland, Australia.

Reid, S. A., & Hogg, M. A. (1999, June). These guy’s suck, but they tell me who I am: The dialectics of self-enhancement and self-assessment in social identification processes. Invited paper presented at the European Association of Experimental Social Psychologists, Oxford, England.

Reid, S. A., & Hogg, M. A. (1999, October). Self-enhancement, uncertainty reduction, and social identification processes. Paper presented at the University of Amsterdam, the Netherlands.

Reid, S. A., & Hogg, M. A. (2000, August). Motivation and social identification: The development of a dynamic model. Invited presentation at the Annual Social Identity Theory Symposium, University of Queensland, Australia.

Reid, S. A., & Hogg, M. A. (2001, Mar). Level of identification, self-conceptual uncertainty, and group status: Further evidence for the dynamic model. Ninth Brisbane Symposium on Social Identity, Department of Psychology, University of Queensland, Australia.

Reid, S. A., & Ng, S. H. (2001, June). Mobilization and conciliation: Conversational role differentiation in competitive intergroup discussion. Paper presented at the Society of Australasian Social Psychologists, Melbourne, Australia.

Reid, S. A. (2001, September). Applying for post-doctoral fellowships. Seminar presented to post- graduate students at the School of Psychology, University of Queensland.

Reid, S. A. (2001, October). Colloquium chair, Honours year conference. School of Psychology, University of Queensland.

Reid, S. A. (2002, Jun). Aboriginal Self-Determination in Australia: Effects of Strategic Linguistic
Categorization and Social Values on Majority Guilt and Reparations. International Communication Association, Seoul, South Korea.

Reid, S. A., & Keerie, N. (2002, Jun). Gender salience, feminine register, and social influence. International Association of Language and Social Psychology, Hong Kong, China.

Reid, S. A. (2002, Sep). Autocatalysis of communication and power: Hamid Karzai’s rise as president of Afghanistan. Failed States Meeting, University of California, Santa Barbara.

Reid, S. A., & Palomares, N. (2003, Nov). Language, gender salience, and social influence. National Communication Association, Miami, Florida. Top Three Paper.

Palomares, N., *Reid, S. A., & Bradac, J. J. (2004, May). A self-categorization perspective on gender and communication: Reconciling the gender-as-culture and dominance explanations. International Communication Association, New Orleans. Top Three Paper.

Reid, S. A., & Stohl, M. (2004, May). The power-communication model of leadership and the failed states paradox. International Communication Association, New Orleans.

Reid, S. A. (2004, May). A self-categorization explanation for the third-person effect. International Communication Association, New Orleans.

Reid, S. A., & Cropley, C. J. (2004, July). A self-categorization explanation for pluralistic ignorance. International Conference on Language and Social Psychology, State College, Pennsylvania.

Reid, S. A., & Cropley, C. J. (2004, Aug). A self-categorization explanation for pluralistic ignorance. Twelfth Brisbane Symposium on Social Identity, Department of Psychology, University of Queensland, Australia.

Reid, S. A., & Cropley, C. J. (2005, May). A self-categorization explanation for pluralistic ignorance. International Communication Association. New York. Top Three Paper.

Reid, S. A. (2005, May). Aboriginal self-determination in Australia: The effects of minority-majority frame and target universalism on majority collective guilt. International Communication Association, New York.

Reid, S. A., & *Ng, S. H. (2005, July). Power and solidarity in intergroup context: The use of language to mobilize and to conciliate. General Meeting of the European Association of Experimental Social Psychology, Würzburg, Germany.

Reid, S. A. (2005, October). Self-categorization and media perception: Explaining third-person perceptions, pluralistic ignorance, and the hostile media bias. Invited Presentation, Department of Communication, Michigan State University.

Reid, S. A. (2005, October). Intragroup differentiation in an intergroup social context. Invited Presenation. Department of Communication, UCSB.

Reid, S. A., Byrne, S., *Brundidge, J., Shoham, M., & Marlow, M. (2005, Nov). Predicting first- and third-person perceptions for pornography: Further evidence for a self-categorization explanation. National Communication Association, Boston, MA.

Reid, S. A. (2006, June). Language, gender salience, and social influence. International Conference on Language and Social Psychology. Bonn, Germany.

Reid, S. A., Alimahomed, K., Heinz, M., & Myers, P. D. (2006, June). Social identity managment strategies and the linguistic expectancy bias. International Communication Association. Dresden, Germany.

Reid, S. A., & Ng, S. H. (2006, June). Intragroup differentiation in an intergroup social context. International Communication Association. Dresden, Germany.

Reid, S. A., *Helmle, J. R., *Shoham, M. D., Heinz, M., Patton, R. C., Stolzfus, K., & Myers, P. D. (2006, June). A self-categorization explanation for speaking out. International Communication Association. Dresden, Germany. Top Three Paper.

Staufer, A., Stohl, M., & *Reid, S. A. (2006, June). Effects of political knowledge, interest, and efficacy on college voter turnout. International Communication Association. Dresden, Germany.

* Presenting Author(s)

THESES

Reid, S. A. (1994). Endorsements of distributively fair and unfair leaders in interpersonal and intergroup situations. Third year thesis, University of Otago.

Reid, S. A. (1995). Social evaluations of procedurally fair and unfair leaders in interpersonal and intergroup situations. Fourth year dissertation, University of Otago.

Reid, S. A. (1997). Gaining influence in intergroup discussion: Language as a resource for prototypical arguments. Masters thesis, Victoria University of Wellington.

Reid, S. A. (2001). Epistemic and self-enhancement motivations in the social identity approach: A dynamic model. Doctoral dissertation, University of Queensland.

Honors and Awards

Bradac Research Award, International Association of Language and Social Psychology, 2006

Fellow of the Association of Pacific Rim Universities, Summer, 2006

Dean’s Commendation for Outstanding Research Higher Degree Thesis, University of Queensland, December 2003.

University of Queensland Post-Doctoral Research Fellowship, 2001

Australian Postgraduate Award, scholarship for PhD study, 1997-2000.

Victoria University of Wellington scholarship for masters study, 1996

Teaching

Communication 109: Language and social identity (upper division undergraduates).

Communication 123: Intercultural communication (upper division undergraduates)

Communication 210: Graduate seminar, intercultural and intergroup communication.

Communication 228: Graduate seminar, the social psychology of language.

Communication 204a: Graduate research methods.

Communication 204b: Graduate research statistics.

M.A. & Ph.D. Committees

Carrie Cropley (completed, PhD., chair)

Tenzin Dorjee

Jennifer Fortman

Carmen Lee

Paul-Mark Wadleigh (completed, PhD.)

Mike Yao (completed, MA)

Chad Mahood

Paul Myers

Grace Anderson (chair, MA)

Paul Kang

Honors Students

Natasha Keerie (2001)

Helen Gunter (2001)

Sarah Cramer (2002-2003)

Alicia Mandac (2003-2004)

Grants

(July 1, 2002 - June 30, 2003). UCSB Academic Senate Research Grant: “Conversational social influence and identity salience in intergroup social contexts” ($4000).

(July 1, 2003 - June 30, 2004). UCSB Faculty Career Development Award: "A sefl-categorization model of ethnolinguistic differentiation" ($5711).

(under review). Competitive Earmarked Research Grant, Hong Kong. “Leader emergence and language use” (HK$ 1,280,960 requested).

Professional Activity

Editorial Board, Group Processes and Intergroup Relations.

Editorial Board, Human Communication Research.

Ad hoc reviewer, Journal of Language and Social Psychology.

Ad hoc reviewer, Social Psychology Quarterly.

Ad hoc reviewer, British Journal of Social Psychology.

Ad hoc reviewer, Human Communication Research.

Ad hoc reviewer, Journal of Experimental Social Psychology.

Ad hoc reviewer, Western Journal of Communication.

Professional/Scientific Memberships

International Association for Language and Social Psychology (Executive committee, newsletter editor)

International Communication Association

National Communication Association

Society of Australasian Social Psychologists

Society of Personality and Social Psychology

Centre for Research on Group Processes, University of Queensland

Co-founder and co-chair (with Howard Giles) of the International Communication Association “Intergroup Communication” Special Interest group.

Society for the Psychological Study of Social Issues

Service

2001-	International Scholars Committee, Department of Communication, UCSB.
2002-	Research Participants Committee, Department of Communication, UCSB
2002-	Rules and Policies Committee, Department of Communication, UCSB
2003	Education Abroad Program, UCSB. Ad hoc interviewer.
2002-2003	Co-Chair Intergroup Communication special interest group, International Communication Association.
2004	Chair, Intergroup Communication Special Interest Group, International Communication Association.
2004-	Chair, Awards Committee, Department of Communication, UCSB
2004-2005	Education Abroad Program, Advisor and Liason, Department of Communication, UCSB.
2005-2006	Faculty Legislature, UCSB.
2005-	Graduate Committee, Department of Communication, UCSB.
2005-2006	Search Committee Member, Interpersonal Communication, Department of Communication, UCSB.
2006	Reviewer of Presidents and Graduate Division Fellowships, UCSB.