Dr. Larry Gross Presents at Chaffee Memorial Lecture

Event Date: 

Friday, May 20, 2016 - 3:30pm to 5:00pm

Event Location: 

  • Theater & Dance W1701; Reception follows
  • 4th floor terrace of the Social Sciences & Media Studies Building.

The Gay Revolution: How LGBT folks went from sinful, sick and criminal to citizen and consumer, and what role did the media play?

Professor Larry Gross is Director of the Annenberg School of Communication, and a member of the Communication Ph.D Program, and the Digital Social Media Program. He spent 35 years teaching communication at the University of Pennsylvania before joining USC Annenberg in 2003 as director of the School of Communication. Gross, who holds degrees from Brandeis University and Columbia University, became a faculty member at the University of Pennsylvania in 1968. A specialist in the areas of media and culture, art and communication, visual communication and media portrayals of minorities, Gross helped found the field of gay and lesbian studies. From 1971 to 1991, Gross co-directed the Cultural Indicators Project with George Gerbner, which focused on television content and its influence on viewer attitudes and behavior, introducing the theory of cultivation. For more details, see http://annenberg.usc.edu/faculty/communication/larry-gross

For more information about Steven Chaffee and the Memorial Lecturer, go to http://www.comm.ucsb.edu/news/annual/steven-h-chaffee