Lamba Pi Eta Choice Scholar Lecture – Professor Janet Fulk, Annenberg School for Communication, USC

Event Date: 

Friday, March 6, 2015 - 4:00pm to 5:30pm

Event Location: 

  • Theatre and Dance 1701

Event Contact: 

Cynthia Stohl,

Lamba Pi Eta Choice Lecture – Professor Janet Fulk, Annenberg School for Communication, University of Southern California,

“Social media and collective expertise in organizations”

In today’s expertise economy, organizations seek to leverage the benefits of expertise that is widely distributed throughout the organization. Four theoretical perspectives suggest how social media can help to make the expertise of individuals contagious throughout the organization through assisting with location, motivation to share, credibility, and leveraging social capital. Expertise also can reside not just in individuals but in the relationships between individuals, generating a collective level of expertise that transcends that of individual experts. Community ecology theory suggests ways to configure processes to create such collective expertise with the help of social media.  In combination, social media-supported contagious and collective expertise can create  “economies of expertise” that create advantage for individuals and organizations.