Jun 26, 2014

Among the happiest guinea pigs at UC Santa Barbara are those who play video games and watch soap operas in the name of science. They are at the center of serious research being conducted at the campus’s Media Neuroscience Lab (MNL), where neuroscientific methods are applied to answer pressing questions in communication research. The cutting-edge lab is the brainchild of René Weber, an associate professor in UCSB’s Department of Communication. Read the full story here.