Arthur N. Rupe Chair in the Social Effects of Mass Communication
President, International Communication Association 2006-2007
4005 Social Sciences and Media Studies (SS&MS)
University of California, Santa Barbara, CA 92106-4020
office: 805-893-8696; dept.: 805-893-4517; dept. fax: 805-893-7102
email: rrice (at)

Like Magic

These sites are valid as of  August 2015.  However, WWW sites change all the time. Some of the sites may have been removed or changed since they were listed here.  Please let me know if any of these links are dead or have changed.  Thanks!



Use your graphical Web browser (Netscape, Internet Explorer, etc.) and enter the appropriate URL (universal resource locator) address. The standard format is something like:

where http stands for "hypertext transfer protocol", though usually you don't have to type this in
shttp or https stands for "secure" http, meaning it has the capability of providing a secure transmission
www stands for "world wide web", though not all sites have this beginning, and you might not actually have to type this in
domain is the type of network location, such as .edu for educational, .com for commercial, .info for informational, etc.
html stands for "hypertext markup language", though it may be just "htm" or something else, and not even all sites have this ending

Internet and computer timelines and history:

Some books on the history of computing:
Abbate, J. (1999). Inventing the InternetCambridge, MA: The MIT Press.
Anderson, J. Q. (2005). Imagining the Internet: Personalities, predictions, perspectives. Rowman & Littlefield.
Barbrook, R., & Cameron, A. (1997). The Californian ideology. Hypermedia Research Centre, University of Westminster. Available at:
Berners-Lee, T., Fischetti, M., & Foreword By-Dertouzos, M. L. (2000). Weaving the Web: The original design and ultimate destiny of the World Wide Web by its inventor. HarperInformation.
Briggs, A., & Burke, P. (2010). Social history of the media: From Gutenberg to the Internet. Polity.
Brunton, F. (2013). Spam: A shadow history of the Internet. Cambridge, MA: The MIT Press.

Campbell-Kelly, M., & Aspray, W. (1996). Computer: A history of the information machine. NY: Basic Books.
Castells, M. (2000). The rise of the network society (2nd ed.; chapter 1: The Information Technology Revolution). Oxford, UK: Blackwell.
Ceruzzi, Paul E. (1983).  Reckoners: The prehistory of the digital computer, from relays to the stored  program concept, 1935-1945. Westport, Conn: Greenwood Press.
Ceruzzi, Paul E. (2003). A history of modern omputingCambridge, MA: The MIT Press.
Driscoll, K. (2014). Hobbyist inter-networking and the popular Internet imaginary: Forgotten histories of networked personal computing, 1978-1998. Dissertation, University of Southern California, 2014.
Engelbart, D.  (2000). Coevolution, and the origins of personal computing. Stanford, CA: Stanford University Press.
Flichy, P. (2007). The imaginary of internet. Cambridge, MA: The MIT Press.
Freiberger, P., & Swaine, M. (2000). Fire in the valley: The making of the personal computer. NY: McGraw-Hill.
Friedman, T. (2005). Electric dreams: Computers and American culture. NY: NYU Press.
Hafner, K., & Lyon, M. (1998). Where wizards stay up late: The origins of the Internet. Simon and Schuster.
Hauben, M., & Hauben, R. (1997). Netizens: On the history and impact of Usenet 1028 and the Internet.
Wiley-IEEE Computer Society Press. Online at
Kidder, T. (1982). The soul of a new machine. NY: Avon.
Kidwell, P.A., & Ceruzzi, P. E. (1994).  Landmarks in digital computing: A Smithsonian pictorial historyWashington, DC: Smithsonian Institution Press.
Levy, S. (2001). Hackers: Heroes of the computer revolution (Vol. 4). New York: Penguin Books.
Lewis, M. (1999). The new new thing: A Silicon Valley story. WW Norton & Company.

Mansell, R. (2012). Imagining the Internet: Communication, innovation, and governance.  Oxford, UK: Oxford University Press.
Mosco, V. (2004). The digital sublime. Cambridge, MA: The MIT Press.
Sterling, B. (1993). The Hacker crackdown: Law and disorder on the electronic frontier. Bantam.

Raymond, E. S. (1999).  The cathedral & the bazaar. Musings on Linux and open source by an accidental revolutionary. Sebastopol, CA: O'Reilly.
Rheingold, H. (2000). Tools for thought: The history and future of mind-expanding technology (2nd Rev. ed.) Cambridge, MA: The MIT Press.
Rogers, E. M. & Larsen, J. K. (1984).  Silicon valley fever: Growth of high-technology culture.  NY: Free Press.
Smith, D. K., & Alexander, R C. (1988). Fumbling the ruture: How Xerox invented, then ignored, the first personal computer. NY: William Morrow and Company, Inc.
Turner, F. (2010). From counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the rise of digital utopianism. University Of Chicago Press.
Waldrop, M. M. (2001). The dream machine: J. C. R. Licklider and the revolution that made computing personal. NY: Penguin.
Winston, B. (1998). Media technology and society: A history from the telegraph to the internet. London: Routledge.
Woolgar, S. (2002). Virtual society? Technology, cyberbole, reality. New York: Oxford University Press.
Yar, M. (2014).  The cultural imgainary of the Internet: Virtual utopias and dystopias.  Pivot.

Some books on digital media:
Aspray, W. & Ceruzzi, P. E. (Eds.). (2008). The Internet and American business. Cambridge, MA: The MIT Press.
Banks, M A. (2007). Blogging heroes: Interviews with 30 of the world's top bloggers. NY: Wiley.
Battelle, J. (2006). The search: How Google and its rivals rewrote the rules of business and transformed our culture.  Portfolio press.
Beal, A. & Strauss, J. (2008). Radically transparent: Monitoring and managing reputations online.  Indianapolis: Wiley Publishing (under the Sybex imprint).
Benkler, Y. (2007). The wealth of networks: How social production transforms markets and freedom. New Haven, CT: Yale University Press.
Brogan, C., & Smith, J. (2009). Trust agents: Using the web to build influence, improve reputation, and earn trust.  NY: Wiley.
Bruns, A. (2008) Blogs, Wikipedia, Second Life, and beyond: From production to produsage (digital formations). Peter Lang.
Carr, N. (2008). The big switch: Rewiring the world, from Edison to Google. Norton.
Castells, M. (2009). Communication power. Oxford, England: Oxford University Press.
Castells, M., Fernandez-Ardevol, M., Qiu, J. L., & Sey, A. (2006). Mobile communication and society: A global perspective. Cambridge, MA: The MIT Press.
Gilmore, D. (2006). We the media: Grassroots journalism by the peple, for the people.  O’Reilly Media (impact on news, journalism, info dissemination)
Goldsmith, J. & Wu, T. (2006). Who controls the Intenet: Illusions of a borderless world. Oxford University Press.
Gomez, J. (2007). Print is dead: Books in our digital age. Palgrave Macmillan.
Graff, G. M. (2007). The first campaign: Globalization, the Web, and the race for the White House. Farrar, Straus and Giroux.
Halligan, B., Shah, D., & Meerman, D. (2009).  Inbound marketing: Get found using Google, social media, and blogs (The new rules of social media).  NY: Wiley.
Hauben, M. & Hauben, R. (1997). Netizens: On the history and impact of Usenet and the Internet. Los Alamitos, CA: IEEE Computer Society Press.
Hiltz, S.R. & Turoff, M. (1978). The network nationMenlo Park, CA: Addison-Wesley.
Ito, M., Baumer, S., Bittanti, M., boyd, d., Cody, R., Herr, B., Horst, H. A., Lange, P. G., Mahendran, D., Martinez, K., Pascoe, C. J., Perkel, D., Robinson, L., Sims, C., & Tripp, L. (2008). Hanging out, messing around, geeking out: Living and learning with new media. E-Book.
Katz, J. E. & Rice, R. E. (2002).  Social consequences of Internet use: Access, involvement and interaction.  Cambridge, MA: The MIT Press.
Kelty, C. M. (2008). Two bits: The cultural significance of free software. Durham, NC: Duke University Press.
Kluver, R., Jankowski, M. W., Foot, K. M., & Schneider S. M. (Eds.). (2007). The Internet and national elections: A comparative study of web campaigning. London: Routledge.
Kressel, H., & Lento, T. V. (2007). Competing for the future: How digital innovations are changing the world. Cambridge University Press.
Lessig, L. (2008). Remix: Making art and commerce thrive in the hybrid economy. Penguin Press HC.
Li, C. & Bernoff, J. (2008).  Groundswell: Winning in a world transformed by social technologies.  Cambridge, MA: Harvard Business School Press.
Lister, M., Dovey, J., Giddings, S., Grant, I., & Kelly, K. (2009). New media: A critical introduction. New York, NY: Routledge.
Lundby, K. (Ed.). (2009). Mediatization: Concepts, changes, consequences. New York, NY: Peter Lang.
Montgomery, K. C. (2007). Generation digital: Politics, commerce, and childhood in the age of the Internet. The MIT Press.
Morville, P. (2005). Ambiant findability. O’Reilly Media. (searching and finding)
Murero, M. & Rice, R. E. (Eds.). (2006).  The Internet and health care: Theory, research and practice.  Mahwah, NJ: Lawrence Erlbaum Associates.
Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business.  NY: Wiley.
Raymond, E. S. (2000). The cathedral & the bazaar: Musings on Linux and open source by an accidental revolutionary. (First presented at the Linux Kongress in 1997). O'Reilly Media.
Rheingold, H. (1993/2000). The virtual community. Cambridge, MA: The MIT Press.

Rheingold, H. (2003). Smart mobs. Basic Books. (collective behavior)
Rice, R. E. & Katz, J. E. (Eds.), (2001).  The Internet and health communication: Expectations and experiences.  Thousand Oaks, CA: Sage.
Ryan, J. (2008). The virtual campfire: An ethnography of online social networking. E-Book.
Shirky, C. (2009).  Here comes everybody: The power of organizing without organizations.  NY: Penguin Press.
Social Media: 20 free e-books about social media:
Social media research: see, a bibliography from communication, information science, anthropology, sociology, economics, political science, cultural studies, computer science, etc.
Solove, D. (2007). The future of reputation: Gossip, rumor, and privacy on the Internet. Yale University Press.
Sunstein, C. R. (2006). Infotopia: How many minds produce knowledge. NY: Oxford University Press.  (wisdom of crowds)
Teten, D. & Allen, S. (2006). The virtual handshake: Opening doors and closing deals online. NY: AMACON.
Thomas, D. (2002). Hacker culture. Minnesota: University of Minnesota Press.
Turow, J. & Tsui, L. (Eds.) (2008). The hyperlinked society:  Questioning connections in the digital age. Ann Arbor: The University of  Michigan Press. Available online:;;idno=5680986.0001.001
Vedro, S. (2007). Digital Dharma: A user's guide to expanding consciousness in the Infosphere. Quest Books.
von Hippel, Eric. (1988). The sources of innovation. Oxford, England: Oxford University Press..
von Hippel, Eric. (2005). Democratizing innovation. Cambridge, MA: The MIT Press. The free and open books on this list are excellent resourcs:
Weinberg, D. (2008). Everything is miscellaneous: The power of the new digital disorder. Holt.
Zarrella, D. (2009).  The social media marketing book.  O’Reilly.
Zittrain, J. (2008). The future of the Internet: And how to stop it. New Haven, CT: Yale University Press.

A list of the top Internet and digital technology books of the 2000s:
Thiere, A. (Dec 29, 2009). The digital decade’s definitive reading list: Internet & info-tech policy books of the 2000s (Internet policy -- cyber-law, digital economics, information technology politics, etc): on The Technology Liberation Front

Hot Links Introduction to all aspects of the Internet -- Internet 101:

A beginner’s guide to programming languages (C, C++, C#, Visual Basic, Java, Python. Ruby, XML, HTML, JavaScript, VBSScript, PHP):

Best of the Web – Internet (a VERY helpful resource on many aspects of computing and the Internet, from companies and education to history and usenet):

Blogging explained (popular by category (products, news, humor, celebrity, business, web technology), blogging authorship styles, blogging points of view, blog hosting services, blog host vs domain name, domain name registration, blog resources (distribution, searching, analytics, online surveys), social work blogs, social networking bibliography): Computer and Internet online dictionary and search engine:

Cookies and usage tracking:
: (An excellent tutorial on cookies and usage tracking, with suggestions for features and add-ons to block cookies):

Definitions for thousands of the most current IT-related words:

Emoticons (including animated icons):

Explanations of how all sorts of things work:


How to Evaluate Web Resources (a visual guide to assessing websites or posts before you cite it):

Internet Addiction:

Internet Dating (guidelines):
Internet Romance:

Internet Politics course and links (privacy, policy, intellectual ownership, etc.):

Internet Search Engines, Usage Statistics, Invisible Web (extensive links to all kinds of text and multimedia search engines and directories, invisible web search tools, evaluations of web resources, web usage statistics, Internet and Web history and analyses, web tools and coding, tutorials and training, weblogs and weblog indexes, Internet domains, other tools): 

Internet Statistics, Usage, Reports (government and university reports):

Internet Usage and Issues -- Survey results:

Internet demographics and use:

Audience analysis and measurement of Internet usage:
CEOs’ site on Computers Systems Support Policy:
ICTs in developing world:
Pew Internet and American Life Project reports:
Surveys about Internet use:

NetLingo (online dictionary of 100s of Internet and computer technology terms, plus smileys, html tips, and chatroom abbreviations):

Predictions!  The Imagining the Internet Predictions Database examines the potential future of the Internet, based on a survey of 1286 networking and technology experts, while simultaneously providing a peek back into its history. Navigate through three useful resource areas that: illuminate the views of stakeholders and give an historic overview (1990 to 1995 predictions):

Social Media and Twitter bibliographies (from danah boyd):
Social Network Sites:

Top-Level Domains -- InterNIC FAQs :
Top-level domains:

Invisible Web overview:

Top of Page

[General Information on Search Engines]
[Search Engines for Newsgroups, Discussion Lists and E-Zines]

[General Information on Search Engines]

The Ultimate Student’s Guide to Search Engines (Intro, how search engines work, the difference between a database and a search enging, history of search engines, the business of Google vs. SEO, Future of search engines, conclusion):

These two sites provide good tutorials on searching:

For comparisons of various search engines and tutorials on searching:
 (news and comparison tables)

Research Buzz (information and research on search engines and databases):

Relationships among the major search engines (which supply, and which receive, primary and secondary search results):

[Search Engines for and Descriptions of Blogs, Newsgroups, Discussion Lists, Social Bookmarks, Community Photos, E-Zines, Trolling]

Discussion lists, by term or category:

Flickr (sharing photographs online):

Newsgroup posting: USENET search for messages in Newsgroup postings containing specific words:
Newsgroups, in newsgroup format!:
Usenet and newsgroups:

Social bookmarking (article):

Technorati (searches blogs by text in posts, links to a given blog post, and post tags/categories):

TextArc:  An entire text is arranged in an arc, stepping clockwise, starting at 12:00. Lines are drawn around the outside, words around the inside. Words that appear more often are brighter.  Words used more than once in the text are drawn only once, at their average position. Rays are drawn from a specific word to everywhere else in the text that it appears. Averaging helps show the viewer where a word is used. A curved line can connect the words in the order they appear in the text. This is just for fun, showing how the TextArc space relates to the original linear space of the text. A particular word can be highlighted in the arc and an overlay full-text window. Lines containing a specific word are drawn in green around the arc, in the text window, and even in the scrollbar. A concordance shows how many times each word is used. Words can be looked up in a Thesaurus and drawn in red.

Trolling: The Subtle Art of Trolling: 

Webcam sites, including a “random camsite”:

[Evaluating Internet/Web Design, Websites and Information]

Bad website design and style:
Digital Thread’s web design site:
Good sites: A rubric for evaluating student sites:
Web style guide:
Webby Awards for best designs in 20 categories:

Evaluating and citing online materials:
Automatic citations, in various formats, for blog posts:

Evaluating the quality of health sites:
(from Wilson, P. (2002).  How to find the good and avoid the bad or ugly: A short guide to tools for rating quality of health information on the internet.  British Medical Journal, 324(7337), 598-602):
Code of conduct
: (awards for best European e-health sites)

Top of Page



Allexperts (online volunteers answer most any question you could think of:):

NationMaster (a massive central data source and a handy way to graphically compare nations. NationMaster is a vast compilation of data from such sources as the CIA World Factbook, UN, and OECD. You can generate maps and graphs on all kinds of statistics with ease):

The weather:

MSNBC: http://www.msnbc.comAll the News

The Flicks      Movie reviews, databases, online films
National Parks: on the Move

What happened on this date in history (history, birthdays, TV, sports, music):

Discovery Channel Online:

Dancing Calvin Entertainment guide for major cities:

MoveOn (transforming politics through online groups):

Music Groups: Visualization/zoomable network map of related musicians/groups:

Good Bugs     National Gardening Association:

Coffee and Talk  Possibly the most amusing, artistic, interactive and technically intriguing multi-media web site (you really need a very fast connection to allow all the cool demonstrations and games to work):

Top of Page


Dept. of Commerce:

        Government and business statistics:

History and Archives:

Legislative Information:

Library of Congress:

The White House:

Top of Page

[General Health Information Indexes] [Government & Nonprofit] [Commercial]

[General Health Information Indexes] (a medical and health consumer information resource for over 1,500 health topics, 70 health centers, and more than 11,000 drugs and medications):

HON MedHunt (Health on the Net Foundation search engine for certified health information sites):

Medical Matrix:

Yahoo! Health List:

Table of contents of a new, comprehensive book on health information sites:

[Government and Nonprofit Health Information Sites]

Addiction Recovery Programs:

American Association for Cancer Research:

American Cancer Society:

Agency for Health Care Policy and Research Home Page:

American Medical Association:

American Public Health Association:

Benton Foundation Health Site:

Bureau of Justice Assistance, Combating Violent Crime and Substance Abuse:

Cancer Information and Resources:

Centers for Disease Control and Prevention:

Centers for Disease Control and Prevention Division of Violence Prevention: (presents health & safety information for children, families, patients, and seniors, as well as consumer related news stories): (a comprehensive database featuring information and news alerts about potentially dangerous drugs currently on the market or previously available worldwide. The Web site is dedicated to keeping the public informed about drug recalls, side effects, and pending litigation associated with various drugs and their manufacturers):

DrugWatch (prescription drug recall news, recent FDA approvals, drug alerts, drug interactions, side effects, and current developments in the medical field):

eMedExpert (A privately run, free site, eMedExpert provides drug reviews and comparisons, Brand/Generic name correspondence tool, PDR's Side effects index, a blog, tips for safer medication use, etc.. The information is based on recent reviews and articles published in the medical literature and included in medical and health databases):

Food and Drug Administration:

Health on the Network Foundation, Supporting Quality Health Information, with Some Innovative Search Tools:

Healthfinder -- A Gateway to Consumer Health and Human Services Information:

Healthopedia (a medical and health consumer information resource containing comprehensive and unbiased information in patient-friendly language from trusted sources on over 1,500 health topics, 70 focussed health centers, and more than 11,000 drugs and medications):

Jumo Health (committed to providing free resources for children and families living with medical conditions. We list this site here because it provides many (multi-media) resources and thus can be thought of as providing communication interventions):

The Mayo Clinic, with Speciality Links:

MedLine Plus (a government resource for many links, dictionaries, organizations, directories, libraries, and clearinghouses for answers to health questions):

National Institute on Drug Abuse:

National Institutes of Health-Health:

National Institutes of Mental Health:

NetWellness: A Health Site Jointly Supported by Three Universities:

SAMHSA (Substance Abuse and Mental Health Services Administration; The National Prevention Strategy identifies the most effective and important objectives for building a prevention-oriented society. The strategy identifies four strategic directions and seven targeted priorities.):

U.S. Department of Health and Human Services: (a vast amount of educational resources by public health experts for parents and their children):

[Commercial Health Information Sites]

American Recall Center (lists recalled medical devices and drugs, oh and car parts):

Cancer Information: or Provides detailed information on a wide range of diseases, medications, fitness and health:


InteliHealth (comprehensive, with symptom flowcharts and animated heart demo!):


Merck Manual of Medical Information (interactive, multi-media encyclopedia):

Online Drug Index and Pharmacy:

Physican's Desk References (family guides):

WebMD (many newsletters, medical history, news and commentary):

Top of Page


1. AIDS Campaign Websites
2. Anti-Drug Campaigns
3. Anti-Poverty Campaigns
4. Consulting/Professional Organizations
5. Environmental Campaigns
6. Evaluations/Case Studies
7. Health Campaign Websites
8. Human Rights Campaigns
9. Nutrition Campaign Websites
10. Overviews of Public Communication Campaigns
11. Social Marketing

1. AIDS Campaign Websites

World AIDS Day (This campaign is co-coordinated by UNAIDS, and it encourages people to “Wear the Red Ribbon” on World AIDS Day, December 1, 2004.  This campaign addresses the stigma and discrimination associated with AIDS, and it encourages people to break the silence and barriers to effective HIV/AIDS prevention): 

2. Anti-Drug Campaigns

Church of Scientology Anti-Drug Activities (Churches of Scientology internationally have, for many years, been actively involved in programs to help educate youth and adults on the dangers of drugs to bring an end to abuse. In the United States, the campaign is banner headed under “Lead The Way to a Drug-Free USA;” in Europe it is widely known “Say No to Drugs, Say Yes to Life.” In support of their international grass-roots fight against drugs, the Churches of Scientology unites concerned community groups, stage public awareness forums, anti-drug rallies and educational conferences in a worldwide effort to bring an end to drug abuse): 

National Institute on Alcohol Abuse and Alcoholism (overview of problems associated with college drinking, and an informative overview/tip sheet on prevention strategies oriented toward specific populations):

National Youth Anti-Drug Media Campaign (The National Youth Anti-Drug Media Campaign is a multi-dimensional effort to educate and empower youth to reject illicit drugs. The campaign uses a variety of media to reach parents and youth, including TV ads, educational materials, Web sites, and publications. The campaign uses TV ads, educational materials, Web sites, and publications to reach parents and children. The website provides information about the campaign and links to view/listen to the ads that have been developed):; for 2006 final evaluation, see

Parents: The Anti-Drug (This site is sponsored by the National Youth Anti-Drug Media Campaign, and it targets parents.  It includes drug information, advice for parents, signs and symptoms of drug abuse, tips on how to know your child is using, and community support):

National Youth Anti-Drug Media Campaign (The National Youth Anti-Drug Media Campaign is a multi-dimensional effort to educate and empower youth to reject illicit drugs. The campaign uses a variety of media to reach parents and youth, including TV ads, educational materials, Web sites, and publications. The campaign uses TV ads, educational materials, Web sites, and publications to reach parents and children. The website provides information about the campaign and links to view/listen to the ads that have been developed):; for 2006 final evaluation, see

The Partnership at (a drug abuse prevention, intervention, treatment and recovery resource, including several campaigns):

3. Anti-Poverty Campaigns

Catholic Campaign for Human Development (The Catholic Campaign for Human Development is the domestic anti-poverty, social justice program of the U.S. Catholic bishops. Its mission is to address the root causes of poverty in the United States through promotion and support of community-controlled, self-help organizations and through transformative education): 

4. Consulting/Professional Organizations

The Ad Council (The Ad Council is a private, non-profit organization gets professionals from the advertising and communications industries to volunteer their time and resources to develop public service campaigns.  The Ad Council produces, and promotes these public service campaigns for non-profit organizations trying to improve public and social health and wellbeing. The Ad Council is and has been the leading producer of public service advertisements since 1942.  The site provides details and downloadable files on all current and historic PSAs, including overviews, press releases, online resources, television spots, radio ads, outdoor billboards, and web banners):

Berkeley Media Studies Group (
This organization attempts to use the power of the mass media, especially the news, to influence people's beliefs and actions regarding public health and social issues.  The organization conducts research by monitoring the media, studying the process of news gathering, and analyzing media content.  In addition, they engage in media planning, strategic consultation, training, case studies, and educating the press about covering public health issues):  

Goodwill Communications (
Goodwill Communications is a full-service public service advertising consulting firm.  They assist clients in developing, distributing, and marketing, and evaluating their communication campaigns.  Also, Goodwill Communications is the sponsor of the Public Service Announcement Research Center noted above): 

Health Communication Materials Network
(Health Communication Materials Network is a worldwide association of professionals in the area of developing public health communication campaigns and materials. For people involved in developing health communication campaigns and materials, membership is free and includes access to pamphlets, posters, video, radio, novelty items, flipcharts, cue cards, and training materials.  In addition, the website offers a forum to discuss health communication issues with other professionals and experts):

The Johns Hopkins Center for Communication Programs (
This website is for the Johns Hopkins Center for Communication Programs.  The center is involved in research-based communication for behavior change and health promotion. The center provides communication assistance internationally in a wide variety of areas including needs assessment, campaign planning, mass media campaigns, training, research, evaluation, dissemination of findings, and other services):   

Monitoring The Future
(Surveys of health beliefs):

The National Campaign to Prevent Teen Pregnancy
(conducts a web survey for teen pregnancy prevention day each year):

The Prevention Communication Research Database (PCRD)
(a project of the Office of Disease Prevention and Health Promotion (ODPHP), Department of Health and Human Services (HHS), is a searchable collection of audience research – such as attitudes, beliefs -- related to designing prevention messages conducted or sponsored by HHS agencies):

TV Access (
TV access is a firm that aims to help clients with effective and efficient dissemination of public service communications.  In addition to information about their clients and services, the site presents a “PSA research” area that features surveys about trends in cable and television Public Service Announcements):  

5. Environmental Campaigns

53 Sources for Climate Change News (published by George Washington University's Milken Institute School of Public Health, this resource shares 53 reputable outlets that provide breakings news, campaign research and expert analysis of topics related to climate change):

BE SAFE – building an environmental hazard precautionary movement; Child Proofing Our Communities – educating and empowering communities to protect children from toxic exposures; Green Flag Schools – provides a framework for schools to engage in environmental advocacy; PVC: The Poison Plastic – a national campaign to phase out PVC plastic.

Center for Health, Environment and Justice (currently provides four campaigns):

The Clean Car Campaign (a cooperative effort to reduce the problems created by inefficient and over-polluting automobiles; emphasizing fuel economy, reducing emissions, and purchasing vehicles made from recyclable non-harmful material):

Environmental Defense (Campaigns and resources for environmental protection):

The Environmental Communication Network (ECN) (provides support to and resources for people working in the field of environmental communication Including a LISTSERV, blog, journals, bibliographies, programs, courses, websites, conference programs and proceedings for the biennial Conference on Environmental Communication, and information about the Environmental Communication Division of the NCA and its conferences):

Environmental Working Group (analyses government data, legal documents, scientific studies and their own laboratory tests to expose threats to your health and the environment, and to find solutions): ( See especially their Kid-Safe Chemicals campaign to pass the Safe Chemicals Act in Congress (

Fish and Kids (Marine Stewardship Council's campaign to increase awareness of sustainable seafood issues, increase availability of sustainable seafood menu options, and provide a credible way of tracing the products from boat to plate; targeted primarily to school kids and their adult caretakers; with social networking components):

Forest conservation/advocacy campaigns: Great Bear forest conservation advocacy campaign, great summary of meta-analysis of similar national and international advocacy campaigns, and discussion of why they are generally unsuccessful:

Friends of the Earth Campaign (This site includes links to a number of campaigns supported by this group, including campaigns regarding global trade, biodiversity, safer chemicals, waste, climate, real food, and transport.  Also features ways to get involved): 

George Mason University Center for Climate Change Communication (Conducts unbiased social science public engagement research - and to help government agencies, non-profit organizations, and companies apply the results of this research - to find ways of effectively engaging the public and policy makers in becoming part of the solution to stabilize the planet's life-sustaining climate.  Provides links to news articles, academic journal articles, blogs, and other websites about climate change communication): [link seems to be under construction]

Greenpeace (This organization runs many different environmental campaigns. The website features a history of the organization, details about the campaigns being conducted all across the globe, ways to join and support the organization, job opportunities, and contact information.  See their current anti-whaling campaign, using in-house produced media and polished, darkly humorous and/or quirky environmental clips pulled from all corners of the web):

The Harmony Institute (a new nonprofit research center that measures the impact and influence of entertainment on social and environmental issues): Associated with The Center for Research on Environmental Decisions at Columbia University (conducts research regarding individual and group decision-making processes and outcomes when faced with climate uncertainty and environmental risk, while working to improve the quality and effectiveness of environmental and scientific communication): 

The Ocean Project (many resources on campaigns, social marketing and research in the area of ocean environmental literacy):

(RED) Campaign (using consumption to provide 50% donations to the Global Fund to purchase anti-retroviral medicine for people with AIDS in Africa, suppress the disease, prevention education, and training for local doctors and midwives): and

Save the Northern Spotted Owl Campaign (Sponsored by the Wilderness Committee, a citizen-funded wilderness preservation organization in Canada, intended to generate donations, stimulate writing letters to elected officials, provide recent developments, show video clips, describe the history of the owl and recovery strategies, and how to get involved through volunteering and joining

Time’s Up Campaign (This site is sponsored by a nonprofit environmental organization located in NYC.  Some of its campaigns include saving community gardens, reclaiming public space, and advocating auto free streets and parks.  The site offers links to information regarding educational seminars and demonstrations):

United Nations Environmental Protection Creative Gallery on Sustainability Communications (The first international online database of corproate and public advertising campaigns specifically dedicated to sustainability issues and classified by sustainability themes):

6. Evaluations/Case Studies

Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign (This article reports on a study examining the perceived effectiveness of 30 antidrug public service announcements.  The study concludes that evaluative research is necessary to prevent broadcast of Public Service Announcements that could have a negative impact):

California’s Anti-Tobacco Media Campaign (This site describes and analyzes California's Anti-Tobacco Media Campaign.  The campaign was the longest-running, most comprehensive, and best-funded anti-smoking effort in the nation. The difficulties in reducing smoking in adults versus kids are considered):

7. Health Campaign Websites

Advocates for Youth (Advocates for Youth is an international campaign that aims to help young people make informed and responsible decisions about their reproductive and sexual health. The website offers information to help achieve a more positive and realistic approach to adolescent sexual health.  The campaign aims to help society become more comfortable with talking about sex): 

The Breast Cancer Site
(promotes active participation in the fight against breast cancer; links to affiliated sites and programs; emphasizes their “click to give” program):

READY (US Department of Homeland Security (to raise awareness of and preparedness for disasters, including both terrorist events and natural disasters; sections for regular citizens, businesses, and kids):

TRUTH (Begun in 2000, “truth” is the largest U.S. youth smoking campaign, and not directed by the tobacco industry.  Run by the Legacy for Health Foundation, it focuses on preventing those under 18 from starting smoking by describing tobacco industry tactics, addiction, health effects, and social consequences, using mass media, an interactive website (, and links through social media sites):

VERB (multimedia, interactive campaign designed by the Centers for Disease Control and prevention -- -- to increase and maintain physical activity among tweens -- children aged nine to 13 years old):

8. Human Rights Campaigns

Human Rights Campaign (This site details the goals of this campaign which include working for gay, lesbian, bisexual, and transgender rights.  The site includes links to information regarding issues, legislation, and policy, as well as ways to get involved):  

#ThatsHarrassment (six PSA in various lengths, by a group of major media players, in collaboration with the Ad Council, with lots of media outlets): :

Women’s Human Rights (This site is sponsored by Amnesty International, and details their campaign to end discrimination and violence against all women.  The site includes articles, news, issues, and ways to support and get involved with the campaign): 

Women’s Economic Agenda Project (This campaign demands justice for poor women and their families.  Their organization works to this end by assisting women achieve a livable wage by providing technical training, emotional support, and linkage to resources.  Site includes a mission statement, contact information, and links to related information):

9. Nutrition Campaign Websites

Nutrition and Physical Activity (This site is sponsored by the National Center for Chronic Disease Prevention and Health Promotion.  The CDC’s Active Community Environment Initiative (ACES) promotes walking, bicycling, and the development of accessible recreational facilities):

10. Overviews of Public Communication Campaigns

Centers for Disease Control’s Gateway to Health Communication and Social Marketing Practice (extensive resources, covering health communication basics, interactive features, success stories, evaluation, audience, campaigns, research/evaluation, channels, tools & templates, risk communication):

The Community Tool Box from the University of Kansas (extensive materials on all aspects of community campaigns, with 46 chapters and 300 sections including models for promoting community health and development, community assessment and agenda setting, promoting interest and participation, developing a strategic plan and organizational structure, leadership and management, designing or adapting community interventions, implementing community interventions, community building, effective advocacy, evaluating community programs, maintaining quality, generating and sustaining financial resources, social marketing, program sustainability, and research design and data collection):

Dorfman, L., Ervice J., & Woodruff, K. (2002 November). Voices for change: A taxonomy of public communications campaigns and their evaluation challenges. Berkeley, CA: Berkeley Media Studies Group (This reports on evaluating non-profit communication campaigns. Specifically, the document contends that communication campaigns vary in terms of their purpose, scope, and maturity):

Shouting to be Heard: Public Service Advertising in a New Media Age
(2002): (A conference supported by the Kaiser Family Foundation, with videos of and reports from presenters. The main report document, prepared by the Kaiser Family Foundation, traces the history of Public Service Announcements in terms of their place on Broadcast Networks.  The report includes discussion of airtime allotted to Public Service Announcements, The FCC, debate over what constitutes a Public Service Announcement, The Telecommunication Act, and the Children’s Television Act):

11. Social Marketing

Ad Council (“As the leading producer of public service advertisements (PSAs) since 1942, the Ad Council has been addressing critical social issues for generations of Americans”):

The Communications Network (Formed to help foundations and other philanthropies communicate more effectively):

Community-based Social Marketing (An online guide illustrating how to use community-based social marketing to design and evaluate programs to foster sustainable behavior; searchable databases of articles, downloadable reports, graphics, and case studies on fostering sustainable behavior; and a listserv for sharing information and asking questions of others):

The Bear Smart Society (A community-based social marketing campaign (involving commitment, prompts, norms, communication, incentives, removing external barriers, and evaluation) concerning smart behaviors related to all kinds of bears):

DesignCanChange (resource site for graphic designers involved in sustainability and climate change efforts, with great visual slide shows on issues, facts, and impacts):

Interactive Smart Chart 3.0 (an online tool that can help you make and assess strategic decisions if you are: Just starting the communications planning process, Evaluating a communications effort already in progress, Reviewing a communications effort you've already completed):

Osocio (dedicated to social advertising and non-profit campaigns. Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe):

Social Marketing blogs:;

The SPIN Project
(Building communication capacity of non-profits):

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About Public Relations (a free PR Internet resource complete with more than 1,500 links to PR resources, articles, and websites for the PR consultant, corporate communicator and student. Included are resources for corporate, crisis, employee and marketing communications; ethics; How-to; Internet PR; investor relations; media directories; professional development; publications; research; writing and recent articles on the profession):

Advertising degree (an unbiased and updated list of every school that offers an advertising degree in the US):

Bedford/StMartin's "Research and Documentation Online" (advice about how to find and document sources -- see the separate set of links for communication resources, including reference materials, web resources, reference books, and communication associations):;  See also Bedford/StMartin's "Research Room" (research process, electronic searches, online resources, evaluating and citing sources, with practice sessions and exercises):

Books and Publishing:

CommunicationResearch.Org (Vast set of links to research methodology tutorials, research writing, research funding sources, communication theories, Internet issues, communication journals, archives, communication associations, and teaching resources):

Editor and Publisher Interactive:

Education Index's links to Communications Resources (media, news, film, public speaking, interactive features, cybermovies, writing, e-zines, media museums, media-specific search engines, media associations, photo documentaries, etc.):

Graduate Research/School Tips:

Library and Information Sciences resources and WWW links: 

Nuts and Bolts of College Writing (Links to style, structure, evidence, paper mechanics, historical present, finding a voice, nominalizations, etc.):

Online Ph.D. UK (an Advisory Centre for Ph.D.students and an international voluntary service that provides free educational advice and guidance to students from all over the world about online Ph.D. courses and programs):

Oral and nonverbal communication skills (The six sections of this guide provides students with the information and tools to become effective, confident communicators. Using the nursing career as an example of why clear oral and nonverbal communication is so crucial, it walks students through the process of developing their communication skills.):

Public Service Career Guidebook (Working in public service represents an opportunity to serve others. However, public service is a broad term that encompasses a complex and multilayered range of public interests. Find out what public service is and learn more about the kinds of opportunities available to those looking to make a difference):

Great Communication Links Rutgers Library Internet Resources for Communication, Journalism and Media Studies:
Excellent introductory tutorial to using Library Resources (specifically, Rutgers University Library, but this is quite general) for Communication Research

Scholarly Electronic Publishing Bibliography (over 1,220 articles, books, electronic documents, and other sources that are useful in understanding scholarly electronic publishing efforts on the Internet and other networks):

Jonathan Sterne’s Academe (diverse resources on academic professionalization -- job search timeline; transitioning from graduate student to professor; academic couples; academic blogs; publishing your first book; professional websites; interdisciplinarity; applying for jobs when you have a job; interviewing (including long-distance ones); demystifying tenure; teaching resources; networking; parenting and professing; preparing for conference presentations; negotiating starting salaries; best practices for meeting the needs of new scholars; grantwriting; Eszter’s how-tos; job search resources both in and outside of the U.S.): http:/

Toolkit for the Impact of Digitised Scholarly Resources (Oxford Internet Institute) (ways of measuring the impacts that their online scholarly resources are having: content analysis, focus groups, interviews, referrer analysis, user feedback, audience analysis, analytics, bibliometrics/scientometrics, log file analysis, surveys, webometrics):

Great Communication Links University of California, Santa Barbara Library Internet Resources for Communication:

Webmaster Communication Links Depository (over 400 categorized links relevant to communication faculty and students):

Website associated with Wimmer & Dominick's Mass Media Research book (exercises, advertising, associations, focus groups, internet researhc, journalism, journals, media careers, media industry research, movies, newspapers, public relations, radio, reference, research tips & sources, sampling error, science, statistics courses, statistics sources, television, U.S. data):

Writing better blog posts:
Writing errors in English:

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[Online TextBooks] [Course Syllabi] [Online Datasets] [Online Programs and Simulations]
 [Online Tutorials] [Glossaries] [Other Interesting Resources]

[Online TextBooks]
Hanneman, Robert A. and Mark Riddle.  2005.  Introduction to social network methods.  Riverside, CA:  University of California, Riverside (published in digital form at ) Very comprehensive, easy to read and use, coverage of network analysis techniques, based on UCINET and NETDRAW. 

National Institutes of Health “e-source”

20 interactive chapters on methodological questions on behavioral and social science research, providing the latest information on addressing emerging challenges in public health. Chapters include: Appropriate research methods, “Science” in the social sciences, Design decisions in research, Theory development, Social and behavioral theories, Sample surveys, Social survey data collection, Administrative data systems, Observational studies, Qualitative methods, Conversation analysis, Software and qualitative analysis, Clinical trials, Cluster unit randomized trials, Ethical challenges, Multilevel modeling, Objective measurement of subjective phenomena, Measuring socioeconomic status, Evaluating the quality of health care, Patient-reported outcomes.

SticiGui© Text: Table of Contents Great introduction to basic statistical concepts
StatNotes A truly superb and readable explanation of all sorts of statistical methods and concepts -- qualitative and quantitative, statistics, theoretical frameworks, and more
HyperStat Online Introductory-level hypertext Statistics book, covering descriptive statistics, Chi-square, ANOVA An online hypertext textbook on elementary statistics, with a search engine for terms and concepts Text Book
Rice Virtual Lab in Statistics
An online fundamental statistics textbook, along with links to other online textbooks and projects
[Online Datasets]
The Data and Story Library An online library of datafiles and stories that illustrate the use of basic statistics methods
Chance The chance project was founded by NSF (1992-1996) to develop instructional materials for a course called Chance. This provides a variety of intriguing datasets for analysis.
UK Data Archive The UK Data Archive is the largest collection of accessible computer readable data in the social sciences and humanities in the United Kingdom. You can also search the catalogues of other national archives for computer readable data.
[Online Programs and Simulations]
(programs, exercises, problems, or analyses that students can do online)
Animated Statistics Demonstrations
Fayetteville State University
Animated demonstrations, online exercises with solutions: basic statistics conepts and computations. Information about statistics software, as well as about statistics analysis, data analysis and short courses in statistics.  Free software, and online calculators.

ReCal ("reliability calculator"): It calculates the following: percent agreement; average pairwise percent agreement (for 3+ coders); Scott’s Pi; Cohen’s Kappa; Fleiss' Kappa; Krippendorff’s Alpha; Accepts any range of possible variable values; Can calculate reliability for multiple variables at a time (2 coders only); Displays all possible pairwise percent agreements, making it easier to root out rogue coders (3+ coders only); Results should be valid for nominal data coded by any number of coders.

[Online Tutorials]
(places to practice, get extra information and explanations)
Analytic Technologies 

Resources for teaching social network analysis A wide range of online interactive statistics tutorials, providing definitions, formula, examples, online computations, and questions -- really excellent and clear, even if you don't use the online software
[Glossaries] Nice online statistics glossary
Statistics and Survey Research Glossary By the Division of Science Resources Studies, National Science Foundation
[Other Interesting Resources]
(discussions, readings, software)
Business Statistics
Publications, resources, courses,  discussion groups
How Students Learn Statistics A Chance article 
Teaching Aids Teaching aids used in the Chance project, including some interesting articles
STATS Statistical Assessment Service Examines the way that scientific, quantitative, and social research are presented by the media

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CMC tools, from interpersonal through group and organizational:

CMC Magazine and CMC Studies Center:

CMC books:

First Monday (Peer reviewed journal on (and about) the Internet; excellent, brief book reviews):

Resource Center for Cyberculture Studies:
      The site contains a collection of scholarly resources, including university-level courses in cyberculture, events and conferences, an extensive annotated bibliography, and two full-length book reviews each month.  Also: (Journals on CMC and Internet Studies, Key books in CMC and Internet Studies, Movies and TV programs about CMC and cyberspace, Other online resources and materials):

Michael Beisswenger's multi-language CMC/Chat bibliography:

Virtual communities:


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Online and library resources for business/finance/management questions:

A great source for concepts, measures, and citations to information systems research:

Academy of Management home page:

American Management Association's home page -- includes online courses, career tips, time management, writing skills:

Center for Information Technology and Society (University of California, Santa Barbara): 

Definitions (simple) of Technology (complex):

     Dilbert cartoons, satirizing organizations and management:

Social Capital Gateway (resources for the study of social capital):

SPIDER website (Social Psychology of Information [and cultural] Diffusion – Educational Resources):

This is a very rich website, with sections on bibliographies (knowledge networks, memetics, social networks, cultural studies), network linkage charts (oracle of Bacon, Baconizer), concepts (persuasion, conformity, contagion, cultural evolution diffusion, dynamic social impact, imitation and social learning, memes, scale-free networks, six degrees separation, social norming, tipping points), current events relating to information diffusion, dictionaries of slang and terminology, measuring “what’s hot” (such as public opinions buz index, common baby names by year..), popular examples of cultural diffusion (such as yogi berra-isms, commonly misheard song lyrics), professional associations, research projects, network diffusion in health, networks research, and websites of relevant published books (including one on the diffusion of using statistical information in professional baseball!).

Technology/innovation management:

Technology Review (MIT's coverage of emerging technologies):


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Action Coalition for Media Education:

(Understanding) Ad Law (a very informative site providing guidelines, law, history, and case studies on Advertising Ethics, Advertising History, The First Amendment, the Wheeler-Lea Act, FTC Policy Statements, Subliminal Appeals, Regulations on Tobacco & Alcohol Advertising, the Children’s Television Act, Product Labeling, Environmental Marketing Regulations, and Telemarketing.  A true treasure trove!):

American Society of Newspaper Editors:

AT&T Brief History:

Benton Foundation: Public Interest and Communication Policy:

BuzzTracker (shows requency of major news stories by location in world):

Center for Democracy & Technology:

Center for Public Integrity (tracking broadcast, cable and telecommunications industries):

Commission on Online Child Protection:

Communications Decency Act of 1997 (Historical record of opposition to):

Computer Professionals for Social Responsibility (Telecommunications and Computer Issues):

Consumer Federation of America (see Communications link – Cable, Communications Policy, Internet, Media Concentration, Phones):

Consumer Project on Technology (esp., intellectual property rights):

Copyright and Intellectual Property:

Country links - for basic stats about dozens of countries:

Cyberspace Atlas:

Digital Divide:

DMOZ Organization: Computer and Technology Law:

E-Rate Tutorial:

E-Rate Department of Education Fact Sheet:

Fairness and Accuracy in Reporting (identifying and critiquing media bias and censorship):

Federal Communications Commission:

Federal Trade Commission Privacy Initiatives:

FindLaw’s Cyberspace Law:

First Monday (an online reviewed journal of interesting media policy articles, emphasizing the Internet):

Freedom Forum (many links and resources):

The Freedom Network (see Media Bias, Internet Privacy, Online Intellectual Property):

Free Speech Sites:

Future of Music Coalition (collaboration among university, intellectual property law, music, policy makers, public policy, technology professionals):

Holt's Media Industries Research Resources (fantastic collection of resources for industry data and news):

How It Works
(provides explanations of just about everything technological):

Internet Politics course and links (privacy, policy, intellectual ownership, etc.):

McGannon Communication Research Center (emphasizing media policy):

Media Ownership, Concentration, Regulation, Democracy:

1. Government Policy
2. Public Involvement
3. Legal Issues
4. Media Conglomerate Tracking
5. Economic Issues
6. Marketing Aspects
7. Education/ News

1. Government Policy
2. Public Involvement
3. Legal Issues
4. Media Conglomerate Tracking 5. Economic Issues
6. Marketing Aspects
7. Education/ News

Mobile Phone Sociology (online articles, links, listservs, all devoted to mobile phone research):

Mobile and Wireless Telephony history, explanations, resources:

Motion Picture Association of America:

$100 Million Movies:

Multimedia Intellectual Property Law:

National Association of Broadcasters:

National Cable & Telecommunications Association (see Legislative & Regulatory Affairs):

National Telecommunications and Information Administration:

New Media: Professor Carey's (Columbia U. Business School) Resources on New Media (especially usage of and demand for new media):

News: (news from more than 1600 sources in 70 counries):

News: Technology Industry and Policy:

News: Technology News from Silicon Valley:

NewsMap (shows headlines of major news stories sized according to coverage, and color-coded by type oc content, and selected by country):

Newspaper Association of America:

Privacy:  It's All Secrecy, and No Privacy

Stories/Legal Cases Involving Online Free Speech and Privacy Issues:

Voice of America:

World Intellectual Property Organization:

Net Content Filtering: Labels and tags for use in content filtering:

Hate Speech:

Napster Case and Rival Services:

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Graduate Experience:

Graduate Schools and Application:


Career Development (


Other Resources:

There are, of course, many resources, books, articles and chapters on various aspects of graduate school specific to communication. There are countless books, articles, programs, and guidelines for effective and inspiring teaching, and the need for cross-cultural awareness is particularly salient in universities. So a good graduate program involving graduate students as teaching assistants, or who will seek academic positions, should have good teaching and course development training.

Alexander, A. & Potter, W. J. (2001).  How to publish your communication research.  Thousand Oaks, CA: Sage. Chapters: The manuscript submission process.  Avoiding writing traps.  The challenge of writing the literature review.  The challenge of writing the theoretical essay.  The challenge of writing the quantitative study.  The challenge of writing the qualitative study.  The challenge of writing the interpretive inquiry.  The challenge of writing the critical/cultural essay.  The challenge of writing the historical essay.

Knapp, M. & Daly. J. (2004).  A guide to publishing in scholarly communication journals. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.
Chapters: The publication process in brief. The submission process.  The review process.  The revision and resubmission process.  Appendices.

Kramer, M. W., Hess, J. A. & Reid, L. D. (2007). Trends in communication scholarship: An analysis of four representative NCA and ICA journals over the last 70 years.  The Review of Communication, 7(3), 229-240.
Main points:

Luey, B. (2010).  Handbook for academic authors (5th ed.). NY: Cambridge University Press.
Chapters: The publishing partnership. Journal articles. Revising a dissertation. Finding a publisher for the scholarly book. Working with your publisher. Multiauthor books and anthologies.  Finding a publisher for the college textbook.  Working with your textbook publisher.  Books for general readers.  The mechanics of authorship. Costs and prices.  Born digital.

Pfau, M. (2008).  Tension between breadth and depth in mass communication education.  Communication Monographs, 75(2), 119-126.
Main points:

Putnam, L. (2008).  Developing breadth in organizational communication doctoral training.  Communication Monographs, 75(2), 127-135.
Main points:

Roloff, M. (2008). What an interpersonal communication scholar should know.  Communication Monographs, 75(2), 112-119.
Main points: interpersonal scholars should know:

The National Communication Association also supports what’s called the Preparing Future Faculty program, adopted by many US communication departments.  This introduces students to faculty roles and activities at different types of institutions, and experiences in the discovery, engagement, and learning activities at those institutions.


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