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Live and Let Live World AIDS Campaign: http://www.unaids.org/wac/2002/index_en.html  This site focuses on a campaign to alleviate the stigma and discrimination associated with AIDS.  Includes PSA’s, posters, services, and counseling hotlines.

UNAIDS: http://www.unaids.org/en/events/campaigns.asp  This site is sponsored by the United Nations Program on AIDS.  This campaign actively seeks to bring world attention to HIV/AIDS issues.  The site features links to information regarding organization of activities, conferences, and other initiatives. 

Health Action AIDS Campaign: http://www.phrusa.org/campaigns/aids/index.html  This campaign mobilizes health professionals to support a comprehensive AIDS strategy and advocates for funds to combat the disease.  It develops ways for US health professionals to support colleagues and activists around the world.  Additionally, this campaign researches the connection the connection between human rights and HIV/AIDS.

Global Union HIV/AIDS Campaign: http://www.global-unions.org/displaydocument.asp?DocType=Campaign&Index=991210267&Language=EN  This campaign advocates raising the profile of AIDS as one of the central issues for national trade unions.  The site features related links, FAQ’s, and contact information.

World AIDS Day: http://www.worldaidsday.org/wad/  This campaign is co-coordinated by UNAIDS, and it encourages people to “Wear the Red Ribbon” on World AIDS Day, December 1, 2004.  This campaign addresses the stigma and discrimination associated with AIDS, and it encourages people to break the silence and barriers to effective HIV/AIDS prevention.

Health Gap - Stop AIDS: http://www.healthgap.org/camp/04stopaids.html  This site encourages people to endorse the platform that AIDS activists will deliver to 2004 US presidential candidates demanding action to help prevent and care for AIDS.  Features links to find out information about events and donate.

AFT- Africa AIDS Campaign: http://www.aft.org/africa_aids/overview.html  This campaign promotes effective education and prevention campaigns in Africa.  The focus lies on providing teachers with resources to develop education programs.

2. Anti-Drug Campaigns

Harvard School of Public Health College Alcohol Studies: (http://www.hsph.harvard.edu/cas/)\  The Harvard School of Public Health College Alcohol Study (CAS) is an ongoing survey of over 14,000 students at 120 four-year colleges in 40 states. Henry Wechsler, Ph.D. is the Principal Investigator of the study which has surveyed random samples of students at the same four-year colleges four times: in 1993, 1997, 1999, and 2001. The schools and students selected for the study provide a nationally representative sample. CAS is supported by The Robert Wood Johnson Foundation.

National Youth Anti-Drug Media Campaign: http://www.mediacampaign.org/  The National Youth Anti-Drug Media Campaign is a multi-dimensional effort to educate and empower youth to reject illicit drugs. The campaign uses a variety of media to reach parents and youth, including TV ads, educational materials, Web sites, and publications. The Campaign's messages reach Americans wherever they live, work, learn, and play.  The site includes news issues, early intervention tips, and ways to get involved.

FreeVibe.com: http://www.freevibe.com/  This site is sponsored by the National Youth Anti-Drug Campaign.  It is geared toward a younger audience with flashy designs and easy to navigate links.  It includes facts about a number of drugs, phone numbers to call for help, personal stories, news tidbits, and online quizzes about drugs.

Partnership for a Drug Free America: http://www.drugfreeamerica.org/Campaigns/Campaign_Viewer.asp?type=campaign&drug=26&campaign=2  This site features the “What’s Your Anti-Drug?” campaign which aims to encourage kids to engage in other extracurricular activities like dancing and drawing instead of taking drugs.  The site includes links to a number of campaigns and related links.

Church of Scientology Anti-Drug Activities: http://www.scientology.org/en_US/world/news/anti-drug/  Churches of Scientology internationally have, for many years, been actively involved in programs to help educate youth and adults on the dangers of drugs to bring an end to abuse. In the United States, the campaign is banner headed under “Lead The Way to a Drug-Free USA;” in Europe it is widely known “Say No to Drugs, Say Yes to Life.” In support of their international grass-roots fight against drugs, the Churches of Scientology unite concerned community groups, stage public awareness forums, anti-drug rallies and educational conferences in a worldwide effort to bring an end to drug abuse.

Parents: The Anti-Drug: http://www.theantidrug.com/  This site is sponsored by the National Youth Anti-Drug Media Campaign, and it targets parents.  It includes drug information, advice for parents, signs and symptoms of drug abuse, tips on how to know your child is using, and community support. 

3. Anti-Poverty Campaigns

B.C. Government and Service Employees’ Union: http://www.bcgeu.ca/468  This site features an information campaign for members and the public. It includes information regarding income assistance, disability insurance, bargaining and collective agreements, and various campaigns being conducted.

Catholic Charities: http://www.diocesepb.org/charities/fc11042003b.htm  This site features an article about the organization Catholic Charities and its support for an anti-poverty campaign.  An excerpt from the article states, “The Diocese of Palm Beach has been recognized by the national Catholic Campaign for Human Development (CCHD) of the United States Conference of Catholic Bishops (USCCB) for its strong support of the campaign’s anti-poverty mission.” 

Anti-Poverty Committee: http://apc2.resist.ca/welfare_campaign  The Anti-Poverty Committee is an organization of poor and working people, who fight for poor people, their rights and an end to poverty by any means necessary.  They state, “The poor face constant attack under the capitalist system and these attacks have only intensified under the BC Liberal government. APC is committed to fighting the brutal policies of the BC Liberals through direct action, mass mobilization, and casework.”  This specific site is dedicated to ensuring welfare for all.

Anti-Poverty Week: http://www.antipovertyweek.org.au/apw2003.html  This site features the list of events and speakers that are part of Anti-Poverty Week this year.  Included on the site are links to related information, contact information, and ways to get involved. 

Catholic Campaign for Human Development: http://www.charitywire.com/charity35/  The Catholic Campaign for Human Development is the domestic anti-poverty, social justice program of the U.S. Catholic bishops. Its mission is to address the root causes of poverty in the United States through promotion and support of community-controlled, self-help organizations and through transformative education.

OCAP- Ontario Coalition Against Poverty: http://www.ocap.ca/  OCAP is a direct-action anti-poverty organization based in Toronto, Ontario, Canada. We mount campaigns against regressive government policies as they affect poor and working people. In addition, we provide direct-action advocacy for individuals against eviction, termination of welfare benefits, and deportation. We believe in the power of people to organize themselves and the power of resistance.

4. Consulting/Professional Organizations

The Ad Council: http://www.adcouncil.org  The Ad Council is a private, non-profit organization gets professionals from the advertising and communications industries to volunteer their time and resources to develop public service campaigns.  The Ad Council produces, and promotes these public service campaigns for non-profit organizations trying to improve public and social health and wellbeing. The Ad Council is and has been the leading producer of public service advertisements since 1942.

Berkeley Media Studies Group: http://www.bmsg.org/  This organization attempts to use the power of the mass media, especially the news, to influence people's beliefs and actions regarding public health and social issues.  The organization conducts research by monitoring the media, studying the process of news gathering, and analyzing media content.  In addition, they engage in media planning, strategic consultation, training, case studies, and educating the press about covering public health issues. 

The Communications Consortium Media Center: http://www.ccmc.org/main.htm  The CCMC is an organization that assists nonprofit organizations use media as tools for public education and policy change. They focus on issues of children, families, equality, and health.  In addition, the center provides information on their campaign evaluation project.

Goodwill Communications: http://www.goodwillcommunications.com/gc_default.htm  Goodwill Communications is a full-service public service advertising consulting firm.  They assist clients in developing, distributing, and marketing, and evaluating their communication campaigns.  Also, Goodwill Communications is the sponsor of the Public Service Announcement Research Center noted above.

Health Communication Materials Network: http://www.hcmn.org/  Health Communication Materials Network is a worldwide association of professionals in the area of developing public health communication campaigns and materials. For people involved in developing health communication campaigns and materials, membership is free and includes access to pamphlets, posters, video, radio, novelty items, flipcharts, cue cards, and training materials.  In addition, the website offers a forum to discuss health communication issues with other professionals and experts.

The Johns Hopkins Center for Communication Programs: http://www.jhuccp.org/  This website is for the Johns Hopkins Center for Communication Programs.  The center is involved in research-based communication for behavior change and health promotion. The center provides communication assistance internationally in a wide variety of areas including needs assessment, campaign planning, mass media campaigns, training, research, evaluation, dissemination of findings, and other services.

Monitoring The Future (surveys of health beliefs): http://monitoringthefuture.org/

The National Campaign to Prevent Teen Pregnancy (conducts a web survey for teen pregnancy prevention day each year): www.teenpregnancy.org

The Prevention Communication Research Database (PCRD) (a project of the Office of Disease Prevention and Health Promotion (ODPHP), Department of Health and Human Services (HHS), is a searchable collection of audience research – such as attitudes, beliefs -- related to designing prevention messages conducted or sponsored by HHS agencies):  http://www.health.gov/communication

The Prevention Research Center (University of Minnesota; specializes in health information, beliefs, behaviors, etc. by teenagers): resni001@tc.umn.edu

Public Service Announcement Research Center: http://www.psaresearch.com  This website for the Public Service Announcement research center offers a whole information library dedicated to Public Service Announcement.  In particular, the site offers information about evaluation, development, where to get assistance, news articles, case studies, upcoming events, and more.  The site also offers a set of links to other related sites.

Social Change Online: http://media.socialchange.net.au/  Social Change Online is a company that works to help organizations to make the most of new technologies. They provide internet services including website development, strategic planning services, and content development.  They offer this assistance to government organizations, unions, community organizations and corporations pursuing social objectives.

The Social Marketing Institute: http://www.social-marketing.org/index.html  The Social Marketing Institute was created to advance the science and practice of social marketing. Social marketing is defined as “the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well being and that of society.” The Institute develops social marketing campaigns based on marketing practices.  The institute is involved in carrying out and disseminating research, training and educating organizations, and sponsoring academic research.

TV Access: http://www.tvaccess.com/PSAResearch/  TV access is a firm that aims to help clients with effective and efficient dissemination of public service communications.  In addition to information about their clients and services, the site presents a “PSA research” area that features surveys about trends in cable and television Public Service Announcements. 

5. Environmental Campaigns

Center of Excellence in Climate Change Communication Research (George Washington University) (center devoted to foster actionable audience research available to support the development of effective climate change communication and behavior change campaigns): http://climatechange.gmu.edu/research.html#pps

The Clean Car Campaign (a cooperative effort to reduce the problems created by inefficient and over-polluting automobiles; emphasizing fuel economy, reducing emissions, and purchasing vehicles made from recyclable non-harmful material): http://www.cleancarcampaign.org

Cooperative Bank - Customers Who Care: http://www.co-operativebank.co.uk/ethics/ecology_campaigns.html  This site raises funds for a number of environmental causes such as safer chemicals, waste and recycling, food for thought, and biodiversity.

Environmental Defense (Campaigns and resources for environmental protection): http://www.environmentaldefense.org/home.cfm

Fish and Kids (Marine Stewardship Council's campaign to increase awareness of sustainable seafood issues, increase availability of sustainable seafood menu options, and provide a credible way of tracing the products from boat to plate; targeted primarily to school kids and their adult caretakers; with social networking components): www.fishandkids.org

Friends of the Earth Campaign: http://www.foe.co.uk/campaigns/  This site includes links to a number of campaigns supported by this group, including campaigns regarding global trade, biodiversity, safer chemicals, waste, climate, real food, and transport.  Also feature ways to get involved.

Greenpeace: http://www.greenpeace.ca/e/about/campaign.php  This organization runs many different environmental campaigns. The website features a history of the organization, details about the campaigns being conducted all across the globe, ways to join and support the organization, job opportunities, and contact information.  See their current anti-whaling campaign (in-house produced media and polished, darkly humorous and/or quirky environmental clips pulled from all corners of the web): http://www.greenpeace.org/international/photosvideos/greenpeace-tv/?MM_URL=gptvbanner150

(RED) Campaign (using consumption to provide 50% donations to the Global Fund to purchase anti-retroviral medicine for people with AIDS in Africa, suppress the disease, prevention education, and training for local doctors and midwives): http://www.joinred.com/ and http://www.youtube.com/watch?v=W82SoRp9Au4&feature=related

Save the Northern Spotted Owl Campaign (sponsored by the Wilderness Committee, a citizen-funded wilderness preservation organization in Canada, intended to generate donations, stimulate writing letters to elected officials, provide recent developments, show video clips, describe the history of the owl and recovery strategies, and how to get involved through volunteering and joining Facebook.com): http://www.wildernesscommittee.org/campaigns/wildlife/spotted_owl

Time’s Up Campaign: http://www.times-up.org/enviro.php  This site is sponsored by a nonprofit environmental organization located in NYC.  Some of its campaigns include saving community gardens, reclaiming public space, and advocating auto free streets and parks.  The site offers links to information regarding educational seminars and demonstrations.

World Wide Campaign: http://www.earthday.net/goals/us-clean-cars.stm  This site is sponsored by the Earth Day Network.  It outlines the objectives for their campaign, including holding sport utility vehicles, pick-up trucks, and mini vans to the same air pollution standards as cars, improving the fuel efficiency of new cars, and building a stronger market for renewable fuels and for clean hybrid vehicles.

6. Evaluations/Case Studies

Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign:  http://www.ajph.org/cgi/content/abstract/92/2/238  This article reports on a study examining the perceived effectiveness of 30 antidrug public service announcements.  The study concludes that evaluative research is necessary to prevent broadcast of Public Service Announcements that could have a negative impact.

California’s Anti-Tobacco Media Campaign: http://canadalife.buildingbetterhealth.com/topic/casmoking  This site describes and analyzes California's Anti-Tobacco Media Campaign.  The campaign was the longest-running, most comprehensive, and best-funded anti-smoking effort in the nation. The difficulties in reducing smoking in adults versus kids are considered.

NIDA News Release: Research Shows TV PSAs Effective in Reducing Teen Marijuana Use: http://www.nida.nih.gov/MedAdv/01/NR1-31.html  This press release posted on the National Institute on Drug Abuse website reports on recent findings that show that television public service announcements designed for teens can significantly reduce their marijuana use.  The original study is published in The American Journal of Public Health, but it is interesting to see how it is covered in this Press Release format.

The New Jersey Teen Prevention Education Program: http://www.state.nj.us/health/aids/teenpep.htm  This Teen education program is a school-based campaign that promotes sexual health for New Jersey high school students.  The website provides an overview of the campaign and its goals, population, materials, and evaluation. 

7. Health Campaign Websites

Advocates for Youth: http://www.advocatesforyouth.org/  Advocates for Youth is an international campaign that aims to help young people make informed and responsible decisions about their reproductive and sexual health. The website offers information to help achieve a more positive and realistic approach to adolescent sexual health.  The campaign aims to help society become more comfortable with talking about sex.

5-a-Day Campaign: http://www.dhs.ca.gov/ps/cdic/cpns/ca5aday/  This website gives information about the “5 a day” campaign.  The campaign educates people about the importance of eating 5 or more servings per day of fruits and vegetables.  The National Cancer Institute commissioned the campaign.  See also http://www.cdc.gov/nccdphp/dnpa/5aday/campaign/.  This site is sponsored by the National Center for Chronic Disease Prevention and Health Promotion.  It advocates eating 5 to 9 fruits and vegetables every day.  This site provides data and statistics about health, FAQ’s, related links, and recipes.
 
MTV Fight For Your Rights Campaign: http://www.mtv.com/onair/ffyr/protect/  The MTV “Fight For Your Rights” campaign presents information to teens about communicating about sex and sexuality, safe sex, sexually transmitted diseases (STDs) where to get tested for STDs and where to access contraception and emergency contraceptives.  The site also provides links to view the television Public Service Announcements aired on MTV and other campaign materials.

National Campaign to Prevent Teen Pregnancy: http://www.teenpregnancy.org  This is the website for a national campaign to prevent teen pregnancy.  The site includes information for a wide range of target groups including teens, parents, professionals, policymakers, and press. Information is included about the problem of teen pregnancy, how to prevent it, as well as info about what to do to help the campaign and events.

The National Youth Anti-Drug Media Campaign: http://www.mediacampaign.org/  This website details The National Youth Anti-Drug Media Campaign.  The campaign aims to educate youth and encourage them to avoid using drugs. The campaign uses TV ads, educational materials, Web sites, and publications to reach parents and children. The website provides information about the campaign and links to view/listen to the ads that have been developed.  For 2006 final evaluation, see http://www.gao.gov/new.items/d06818.pdf

READY -- US Department of Homeland Security (to raise awareness of and preparedness for disasters, including both terrorist events and natural disasters; sections for regular citizens, businesses, and kids): http://www.ready.gov

School Network for Absentee Prevention (SNAP) (from the Healthy Schools, Healthy People program by CDC, USDHHS, and SDA, this is targeted at improving the hand-washing behaviors of the middle school community, with information, statistics, resources, a SNAP Toolkit for implementing local campaigns, and ways everyone associated with school can become involved): www.itsasnap.org

VERB (multimedia, interactive campaign designed by the Centers for Disease Control and prevention -- www.cdc.gov/ -- to increase and maintain physical activity among tweens -- children aged nine to 13 years old): www.verbnow.com

8. Human Rights Campaigns

Clear Path International (part of larger effort to provide services to landmine accident survivors and their families, and inform public of huge number of landmines still active from past conflicts (www.cpi.org).  Here, placed Frisbees that look like landmines all over Singapore; when someone picks up the Frisbee, there’s a message on the other side about landmines): http://osocio.org/message/picking_up_a_frisbee/

Human Rights Campaign: http://www.hrc.org/  This site details the goals of this campaign which include working for gay, lesbian, bisexual, and transgender rights.  The site includes links to information regarding issues, legislation, and policy, as well as ways to get involved. 

Women’s Human Rights: http://www.amnestyusa.org/women/index.do  This site is sponsored by Amnesty International, and details their campaign to end discrimination and violence against all women.  The site includes articles, news, issues, and ways to support and get involved with the campaign.

Amnesty International: http://www.amnesty.org/campaign/  This site was created by Amnesty International, an organization that designs campaigns to protect human rights worldwide.  Some of the campaigns include preventing violence against women, fighting the death penalty, torture, and working to secure refugee rights and international justice.  This site features links and information about all of these campaigns.

Women’s Economic Agenda Project: http://www.weap.org/about/mission.html  This campaign demands justice for poor women and their families.  Their organization works to this end by assisting women achieve a livable wage by providing technical training, emotional support, and linkage to resources.  Site includes a mission statement, contact information, and links to related information.

Students for a Free Tibet: http://www.studentsforafreetibet.org/article.php?list=type&type=13  This human rights campaign works to free political prisoners and fights for Tibetan fundamental human rights.  The site features news, fundraising and volunteering information, and links to related information.

Project Underground: http://www.moles.org/  This campaign works to support the human rights of communities resisting mining and oil exploration.  Includes news stories, a newsletter, information about campaigns currently being conducted, and way to get involved.

9. Nutrition Campaign Websites

Cancer Prevention and Nutrition Section: http://www.dhs.ca.gov/ps/cdic/cpns/  This site is sponsored by the California Nutrition Network for Healthy and Active Families.  It includes a description of multiple campaigns being run in the state.  For example, it describes a campaign specifically designed to encourage Latinos to eat more nutritiously.  Also included are resources, events in the area, and related links.

1% or Less Campaigns: http://www.cspinet.org/nutrition/1less.htm  This site describes a health education program aimed to reduce the amount of total and saturated fat consumption of communities by encouraging adults and children to switch from drinking whole or 2% milk to 1% or fat free milk.  Includes initiatives, handbook, and how to start a campaign in your own community.

Health, Nutrition, and Diet: http://www.cspinet.org/nutrition/  This site is sponsored by the Center for Science in the Public Interest.  It features steps to improve your diet, and it discusses potential policy initiatives to be undertaken for this cause. 

Consumer’s Association Nutrition Campaign: http://www.which.net/campaigns/food/nutrition/  This site was created by the Consumer’s Association of UK.  It includes a drafted “Health Warning” to be submitted to government officials with demands to reverse government and industry inertia over the diet and health crisis.

Nutrition and Physical Activity: http://www.cdc.gov/nccdphp/dnpa/aces.htm  This site is sponsored by the National Center for Chronic Disease Prevention and Health Promotion.  The CDC’s Active Community Environment Initiative (ACES) promotes walking, bicycling, and the development of accessible recreational facilities.

10. Overviews of Public Communication Campaigns

Public communication campaign evaluation: An environmental scan of challenges, criticisms, practice and opportunities  (May, 2002): http://gseweb.harvard.edu/~hfrp/content/pubs/onlinepubs/pcce/pcce.pdf  Prepared for the communications consortium media center, this document defines public communication campaigns and distinguishes between two different types: individual behavior change versus public will campaigns.  The document goes on to consider the challenges of campaign evaluation, the different types of evaluation, and the different perspectives that exist in the field of evaluation of such campaigns. Theory and future directions for evaluation and research are also explicated.

Shouting to be Heard: Public Service Advertising in a New Media Age (2002): http://www.kff.org/entmedia/upload/13939_1.pdf  This document, prepared by the Kaiser Family Foundation, traces the history of Public Service Announcements in terms of their place on Broadcast Networks.  The report includes discussion of airtime allotted to Public Service Announcements, The FCC, debate over what constitutes a Public Service Announcement, The Telecommunication Act, and the Children’s Television Act. See also: http://www.kaisernetwork.org/adwatch/adwatch_index.cfm?display=detail&aw=301  This feature reports a study by the Kaiser Family Foundation, which found that broadcast and cable television networks donate an average of 15 seconds an hour to public service advertising (PSAs). The site offers a list of recent public service advertisements as well as a link to additional resources that discuss the current state of public service advertising.

Voices for change: A taxonomy of public communications campaigns and their evaluation challenges. (November, 2002): www.mediaevaluationproject.org/b2.pdf  A follow up to “Public communication campaign evaluation: An environmental scan of challenges, criticisms, practice, and opportunities”, this paper was designed to research, develop, and disseminate information about evaluating non-profit communication campaigns. Specifically, the document contends that communication campaigns vary in terms of their purpose, scope, and maturity.

11. Social Marketing

The Communications Network (Formed to help foundations and other philanthropies communicate more effectively): http://www.comnetwork.org/

Community-based Social Marketing (an online guide which illustrates how to use community-based social marketing to design and evaluate programs to foster sustainable behavior; searchable databases of articles, downloadable reports, graphics, and case studies on fostering sustainable behavior; and a listserv for sharing information and asking questions of others.): http://cbsm.com

Interactive Smart Chart 3.0 (an online tool that can help you make and assess strategic decisions if you are: Just starting the communications planning process, Evaluating a communications effort already in progress, Reviewing a communications effort you've already completed): http://www.smartchart.org

Osocio (dedicated to social advertising and non-profit campaigns. Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe): http://osocio.org/

The SPIN Project (building communication capacity of non-profits):  http://www.spinproject.org/

Tools of Change -- Proven Methods for Promoting Health, Safety and Environmental Citizenship (planning guide, tutorials on theoretical and media applications, case studies, etc.): http://toolsofchange.com/English/firstsplit.asp

UK National Social Marketing Center (tutorials, case studies, resources, documents, etc.): http://nsms.org.uk

United Nations Environmental Protection Creative Gallery on Sustainability Communications (the first international online database of corporate and public advertising campaigns specifically dedicated to sustainability issues and classified by sustainability themes): http://www.unep.fr/pc/sustain/advertising/ads.htm Also provides   UNEP Resource Kit on Sustainable Consumption and Production with background information on 12 sustainability themes (advertising, ecodesign, energies, food, housing, leisure, lifestyles, mobility, information technology, textiles, tourism and water): http://www.unep.fr/pc/sustain/10year/SCP_Resource_Kit.htm

[ RESEARCH RESOURCES ]

COMMUNICATION, MEDIA, INFORMATION SCIENCE, WEB-BASED RESEARCH