C67.   Rice, R. E. (2013). Preface. In F. L. F. Lee, L. Leung, J. L. Qin & D. S. Chu (Eds.), Frontiers in new media research (pp. 1-6). NY: Taylor & Francis/Routledge.

The continuing emergence and diversity of new media forms, content, services, and affordances are creating a shift from the predominance and clarity of the technological object, institution, and transmission triad, as the editors note in the introductory chapter, to a frontier of convergence, digitization, and melting boundaries among technologies, institutions, content format, participants, intellectual property and distribution modes. Even the nature of “media characteristics” (Rice, 1987) is in flux, due to continuous innovation and reinvention, and initial periods of interpretative flexibility. People have wide choices in content, format, group memberships, and even in the development of new material, features, services, and technology (consider the pervasiveness of social media such as Facebook, the social and commercial impact of blogs and Twitter, the rapid diffusion of new “apps” for mobile phones and devices, and the incredible deluge of videos posted to YouTube). Users not only can create, but also (re)distribute, recommend, and evaluate content. 

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