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continuing emergence and diversity of new media forms, content,
affordances are creating a shift from the predominance and clarity of
technological object, institution, and transmission triad, as the
in the introductory chapter, to a frontier of convergence,
melting boundaries among technologies, institutions, content format,
participants, intellectual property and distribution modes. Even the
“media characteristics” (Rice, 1987) is in flux, due to continuous
and reinvention, and initial periods of interpretative flexibility.
wide choices in content, format, group memberships, and even in the
of new material, features, services, and technology (consider the
of social media such as Facebook, the social and commercial impact of
Twitter, the rapid diffusion of new “apps” for mobile phones and
the incredible deluge of videos posted to YouTube). Users not only can
but also (re)distribute, recommend, and evaluate content.