RONALD E. RICE

Arthur N. Rupe Chair in the Social Effects of Mass Communication
Department of Communication, 4840 Ellison Hall
Co-Director, Carsey-Wolf Center for Film, Television, and New Media
Wee Kim Wee Professor, School of Communication and Information, Nanyang Technological University, Singapore, 2007
President, International Communication Association, 2006-2007
Fulbright Professor, Finland 2006
University of California, Santa Barbara, CA 93106-4020
office: 805-893-8696; dept.: 805-893-4517; dept. fax: 805-893-7102



Dr. Rice received his B.A. in Literature from Columbia University and his M.A. and Ph.D. in Communication Research from Stanford University.  He also has corporate experience in systems and communication analysis, banking operations, data processing management, publishing, statistical consulting, and high school teaching.

Before coming to University of California at Santa Barbara, he was Professor II (Distinguished), and Chair of the Department of Communication, at the School of Communication, Information and Library Studies, Rutgers University, NJ, and Assistant Professor at the University of Southern California, Los Angeles, CA.

He has co-authored or co-edited Public Communication Campaigns (1st ed: 1981; 2nd ed: 1989; 3rd ed: 2001; Sage), The New Media: Communication, Research and Technology (1984; Sage), Managing Organizational Innovation (1987; Columbia University Press), Research Methods and the New Media (1988; The Free Press), The Internet and Health Communication (2001; Sage), Accessing and Browsing Information and Communication (2001; The MIT Press), Social Consequences of Internet Use: Access, Involvement and Interaction (2002; MIT Press), The Internet and Health Care: Theory, Research and Practice (2006: Lawrence Erlbaum Publishers), and Media Ownership: Regulation and Research (2006: Hampton Press).

He has conducted research and published widely in communication science, public communication campaigns, computer-mediated communication systems, methodology, organizational and management theory, information systems, information science and bibliometrics, and social networks.  His publications have won awards as best dissertation from the American Society for Information Science, half a dozen times as best paper from International Communication Association divisions, and twice as best paper from Academy of Management divisions.  Dr. Rice has been elected divisional officer in both the ICA and the Academy of Management, served as member and chair of the ICA Publications Board, and was elected incoming ICA President in 2005.  He has served as Associate Editor for Human Communication Research, Journal of Management Information Systems, and MIS Quarterly. He was awarded a Fulbright to teach and conduct research in Finland during March-July 2006.

An informal citation analysis in 2000, using Social Sciences Citation Index (not Sciences Citation Index, however, and not including self-citations) showed that Dr. Rice's publications were cited over 1200 times by over 600 indexed (mostly unique) serial articles.  Public Communication Campaigns has been adopted by more than 100 institutions.  An ICA paper in 1988 indicated that The New Media was the most used book on new communication media topics at that time.  Dr. Elizabeth More's international review of communication and information studies showed that, as of 1988, The New Media was one of the three most used social science texts in the area of communication technology.

A large-scale citation analysis by Drs. So and Chan showed The New Media tied for first place, with Jim Beniger's The Control Revolution, as the most named book in the research area, and listed Dr. Rice as among the most cited researchers in communication science.  Dr. So’s dissertation reported that Dr. Rice was the 12th most cited author (111 times) in all ICA papers, 1985-1987, and the most cited author in the HCT division (66), and The New Media was the 12th most cited book, cited by 22 papers.  An article by Drs. Hummon and Carley in Social Networks included Dr. Rice as one of the most frequent contributors to social network analysis, and as being included on one of the "main citation paths" in one of the five research areas published in the journal Social Networks.  An extensive co-citation analysis in the Journal of the American Society for Information Science by White and McCain (1998, 49, 4) lists Dr. Rice as one of the top 120 library and information science researchers, one of the few representing 4 or more subject areas, and centrally located among researchers in citation analysis and theory, communication theory, and "imported ideas".

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