A96. Stephens, K., Sørnes, J. O., Rice,
R. E., & Browning, L.
(2008). Discrete, sequential, and follow-up use of information and
communication technology by advanced ICT users. Management
Communication Quarterly, 22(2),
197-231.
Most
prior media use research has
assumed that people use Information and Communication Technologies
(ICTs) independently
of other ICTs, that is, as discrete
media. This study used
cross-organizational in-depth interview
data to
uncover the important role that ICT sequences
play in persuasion, information exchange, and documentation, whenpreparing for
meetings, working independently,
and following-up
to persuade. When people need to follow-up initial communication
episodes, the
overall groupings of ICTs represent two underlying attributes: degree of connection with others and extent
of synchroneity. These findings
support
an expanded perspective on Media Richness Theory and Information Theory
by
illustrating that ICT sequences
can expand cues and channels, and
provide
error-reducing redundancy for equivocal and uncertain tasks.
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