A86. Yao,
M. Z., Rice, R. E. & Wallis, K. (2007). Predicting user concerns
about
online privacy. Journal of the American Society for Information
Science
& Technology, 58(5),
710-722.
Privacy and security
problems associated with digital communication and network technologies
have
been a major concern among Internet users during the past decade.
Metzger
(2004) notes FBI and Federal Trade Commission (FTC) reports on
extensive
instances of identity theft and online fraud, and FTC findings that
nearly all
commercial web sites collect some type of personal information, while
less than
20% provided a complete privacy policy (FTC, 2000). Past research has
identified a number of demographic and user experience factors, such as
gender,
Internet use experience, and Web expertise, to be related to user
concerns
about online privacy. However, the influence of social-psychological
factors,
such as people’s beliefs and personality, upon concerns about online
privacy is
unclear. The present study examines, in addition to the demographic and
experience factors identified in previous research, the influence of
psychological need for privacy, generalized self-efficacy, and beliefs
in
privacy rights on user concerns about online privacy.
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