A5. Rice, R.E. & Rogers, E. M. (1980). Re-invention in the innovation process.  Knowledge: Creation, diffusion, utilization 1(4), 499-514.


Using the case of Dial-A-Ride, a flexible small-bus feeder route to regular bus routes, this article discussed the concept of reinvention, or the adaptation of an innovation after innovation.  It also identifies two dimensions of reinvention -- intentionality, and source -- to generate four major influences on reinvention.

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