A48. Rice, R.E., Kraut, R., Cool, C., & Fish, R. (1994). Individual, structural and social influences on use of a new communication medium. In D. Moore (Ed.), Academy of management best papers proceedings (pp. 285-289.) Madison, WI: Omni Press.


This study investigates influences on use of a new desktop telephony system. Media richness implications are supported only for a few early time periods. Critical mass has strong initial influences but few long-term influences. Norms about how to use the system develop through social processes.

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