A40. Rice,
R.E., Chang, S., & Torobin, J. (1992). Communicator style, media
use,
organizational level, and use and evaluation of electronic messaging. Management
Communication Quarterly, 6(1), 3-33.
This article analyzes the role of communicator style, other media
use, and organizational level in influencing the adoption, use, and
evaluation
of computer-mediated-communication (CMC) in two organizations. Although
overall, communicator styles have only a very weak influence, the relaxed
and precise styles (in the hypothesized direction) and the friendly
style (opposite to the hypothesized direction) do maintain some slight
associations in multivariate analyses. Although the characteristics of
both media suggested by theories of social presence and information
richness
provide some foundation for these influences, other CMC characteristics
and organizational contexts, as well as other approaches, also provide
useful frameworks for understanding the slight role of communicator
style.
Click
here for PDF copy of publication