R. E., Evans, S.
K., Pearce, K. E., Sivunen, A., Vitak, J., & Treem, J. W. (2017).
media affordances: Operationalization and associations with media use. Journal
The concept of
affordances has been increasingly applied to the study of ICTs in
organizational contexts. However, almost
no research operationalizes affordances, limiting comparisons and
research. This paper briefly reviews conceptualizations and
affordances in general and for media, then introduces the concept of
organizational media affordances as organizational resources. Analysis
survey data from a large Nordic media organization identified six
valid organizational media affordances: pervasiveness, editability,
self-presentation, searchability, visibility, and awareness. Eight
based on frequency of use of 10 media within each of three organization
were differentially associated with these affordances.
The conceptualization, measurement approach,
and results from this study provide the foundation for considerable
organizational communication and ICT research.
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