Brundidge, J. & Rice, R. E. (2009).
Political engagement online: Do the information rich get richer and the
like-minded become more similar? In A. Chadwick & P. N.
(Eds.), The handbook of Internet politics (pp. 144-156). London
and New York:
Due to both cognitive and
traditional media processes, especially those relating to the knowledge
agenda setting and framing, the internet seems to reinforce rather than
significantly change established patterns of individuals’ political
and engagement. A new area for research, however, is the extent to
internet contributes to one particular form of political engagement:
discussion among heterogeneous networks of citizens. While it may be
“information rich” continue to get “richer,” it is far less clear that
politically “similar” continue to become more “similar”. This chapter
discusses research on the extent to which internet use affects
political engagement and examines the possible role of the internet in
people to politically dissimilar others. A sample analysis follows,
that online political discussion is significantly and positively
with politically heterogeneous individual discussion networks. Finally,
discussion considers normative implications and future research
political landscapes with varying interactions between knowledge gaps
heterogeneous political discussion.
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