International Communication Association's Environmental Communication Division Post-conference on Climate and Sustainability Campaigns

Tuesday, May 26, 2015 Caribe Hilton, San Juan, Puerto Rico.

International Communication AssociationSponsored by the Environmental Communication Division, Health Communication Division, Political Communication Division. Funded by the Rupe Chair in the Social Effects of Mass Communication, Department of Communication, University of California, Santa Barbara.

Anthropogenic climate change has now come of age as a widely recognized global risk and a profound peril to the health and wellbeing of human and nonhumans alike (Maibach, Roser-Renouf & Leiserowitz, 2008). It demands global responses and actions to reduce its threats (Beck, 2010). According to one recent analysis, climate legislation is unlikely without a large, well-orchestrated and sustained climate movement and climate action (Skocpol 2013). The aim of this post-conference is to help shift research on climate communication from its early focus on media coverage of climate change to mapping and understanding the global terrain of climate and sustainability campaigns waged by diverse actors across the world, and targeting various audiences.  This post-conference sought to improve our understanding of campaign types, scope, organizational nature and actors, topics, goals, strategies, tactics, capacities, effects, audience psychology, and similar relevant issues.

For extended abstracts (5 pages or so), click where indicated.

8:30 – 8:45 Greetings: Lucy Atkinson (University of Texas at Austin)

8:45 – 9:15 Guest speaker

9:15 – 10:45 Session 1: Source and Channel Factors in Climate Communication Campaigns

11:00 – 12:30 Session 2: Campaign Considerations and Message Strategies: Framing, Social Norm Activation and Visual Content

12:30 – 1:30 Lunch

1:30 – 2:45 Session 3: Individual--level Factors and Environmental Behaviors and Beliefs

3:00 – 4:45 Session 4: Time and Place: Case Studies of Specific Climate Campaigns

4:45 – 5:00 Closing Remarks: