PREFACE
The basic argument of this book is two-fold. First, accessing and
browsing resources are fundamental
human activities, considered in a variety of ways and under a
variety
of terminologies across a variety of
research areas. Second, they are insufficiently understood
or identified in any particular research area or
service situation, so that unidentified aspects, or uninspected
biases, prevent people from providing, and
obtaining, the desired or necessary resources. This book
reviews
literature from a wide range of research
areas on these two fundamental human activities -- accessing and
browsing resources. Further, it considers two fundamental
human resources -- information and communication.
These reviews are used to identify
common and unique perspectives of each of the research
literatures.
These perspectives are integrated to
develop preliminary frameworks that are both more general and more
comprehensive than any particular
research area's treatment of the concepts. Then, using
multiple
sources of evidence, these prelimnary
frameworks are evaluated, refined, and validated.
Some notable features of this book include:
· Extensive and
comprehensive review of related theory, research, practice, and
implications
from a wide
range of disciplines
· Analysis of
converging
contexts such as mass media, online information services, libraries,
public
spaces,
grocery stores, the Internet and World Wide Web, store windows,
arthitectural design, advertisements, insects'
searching patterns, organizational communication, information system
evaluation, and more
· Comparison of
common and unique conceptualizaitons across multiple disciplines
· Development and
refinement of general, interdisciplinary frameworks
· Explicit
operationalization
of concepts within a broad array of dimensions
· Clear explanation
of methodological procedures
· In-depth
qualitative
and quantitative analysis of case studies, intentionally chosen to
increase
theoretical
variance
· Extensive use
of tables and figures to summarize and illustrate the concepts and
analysis
· Comprehensive
bibliography
This book is primarily intended for researchers, teachers, graduate
students
and service providers
interested in issues of accessing and browsing resources (here,
information and communication). We would
hope that the reviews, operationalized concepts, and refined
frameworks
could be of use to reference
librarians, organizational managers, system designers, message
designers,
consumer researchers,
policy-makers, social psychologists, and others. Its scope,
coverage and detail make this a rigorous
academic book, but there is very little statistical analysis, and
all theoretical materials are fully described with
case-based examples.
The development of the concepts from a wide variety of research
literatures,
and the detailed case
studies, should make the material broadly applicable and
understandable.
As the fundamental conceptual and
empirical bases of the book come from a wide variety of related
research literatures, it would seem that by
definition this book would be relevant to the over half-dozen areas
represented here. We would hope that this
book could become a foundation for a new aproach to information
seeking, and could serve as part of an
established curriculum that wishes to extend its boundaries to
factors
earlier in the traditional
information-seeking process, to communication processes as well
as to information, and across disciplines
and practice areas.
PART I: ACCESSING INFORMATION AND COMMUNICATION
2. PERSPECTIVES ON ACCESS IN SIX RESEARCH LITERATURES
Overview
Library Studies
Traditional Library Approach: Access to Information in Print
Access to Knowledge: Information Literacy
Transition from Ownership to Access
Information Democracy
Information Science
Issues Related to Relevance
User Focus
Information Society
Relevance of Access to the Information Society
Mass Communication
Agenda Setting
Organizational Communication
Electronic Surveillance in the Workplace
Management of Information Systems and Media Choice
Knowledge Management
Economics of Information
Information as Public or Private Good
Buying Citizenship Rights
Summary
3. COMMON CONCEPTS ACROSS RESEARCH LITERATURES
Overview
Conceptualization of Information
As Thing (Resource/Commodity)
As Data in the Environment
As Representation of Knowledge
As Part of Communication Process
Conceptualization of Access to Information
Access to Knowledge
Access to Technology and Media
Access to Communication
Access to Control
Access to Goods, Commodities
Access to (Knowledge of and Ability to Exercise) Rights
Facets of the Information Seeking Process
Context
Situation
Strategies
Outcomes
Mediation and Technology
Potential Interactions between Mediation and Technology
Intensifying Potential
Compensating Potential
Influences and Constraints on Access
Physical
Cognitive
Affective
Economic
Social
Political
Summary
4. UNIQUE ASPECTS ACROSS RESEARCH
LITERATURES,
AND A PRELIMINARY FRAMEWORK OF ACCESS
Unique Aspects Across Six Research Literatures
Library Studies
Information Science
Information Society
Mass Communication
Organizational Communication
Economics of Information
Summary
A Preliminary Framework of Access
Integrated Framework of Access to Information and Communication
5. RESEARCH APPROACH
Overview
The Pilot (1st) and Primary (2nd) Case Studies
Sense-making Methodology
Interview Protocol
Field Notes, Search Logs, Email Messages
Developing the Initial Framework
Content Analysis
Operational Definitions
First Coding
Re-coding and Inter-coder Reliability Testing
Follow-Up (3rd) Case Study: Framework Refinement
6. RESULTS: TESTING THE FRAMEWORK OF ACCESS
Frequencies and Examples
Facets of the Information Seeking Process
Influences and Constraints
Addressing the Research Questions
Category Intersections
Discussion
Summary and Conclusions
7. RESULTS: REFINING THE FRAMEWORK OF ACCESS
Research Methods
The Research Setting
Data Analysis
Frequencies and Cross-Tabulations, with Examples
Facets of the Information Seeking Process
Influences and Constraints
Summary of Follow-Up Distributions
Amy’s Story
General Themes
Care
Diggin’ and Buggin’
Voice
The Refined Framework
8. SUMMARY AND IMPLICATIONS OF THE FRAMEWORK OF ACCESS
Research Questions
Research Question One: If There are Common Issues and
Concerns Implied by Discussions of
Access-Related Issues in Several Relevant Research Areas, What are
They?
Research Question Two: What Are the Influences and Constraints
on Access to Information?
Research Question Three: What are the Assumptions and/or
Primary
Issues or Foci of Each
Research Area that Lead to the Differences among Them?
Preliminary Framework
Research Questions Four and Five: How Well Does the Proposed
Framework Capture/Organize
Participants’ Perceptions of Access to Information Across
Information
Situations, Individuals, and
Social Settings? And Do the Study Results Suggest Additional
Components or Dimensions of The
Framework?
Limitations of the Study
Synthesis of Elements of a Framework of Access to Information
PART II: BROWSING INFORMATION AND COMMUNICATION
9. PERSPECTIVES ON BROWSING IN SIX RESEARCH LITERATURES
What Is Browsing?
Library User Studies
Research Questions
End-User Computing and Information Science
Research Question
Consumer Research
Research Questions
Audience Research
Research Questions
Organizational Research
Research Questions for Environmental Scanning
Research Questions for Informal Communication
Environmental Planning and Architectural Design
Research Questions
Summary
10. A PRELIMINARY FRAMEWORK OF BROWSING
Behavioral Characteristics
Scanning
Movement
Motivational Characteristics
Motivation (Purpose)
Goal
Cognitive Characteristics
Browser's Knowledge (contents vs. structure)
Planning
Resource
Form of Resource: The Thing (Item) Itself and Its Representation
Focus: Content and Structure
Contextual Factors
Interface (Display)
Organization (Structure)
Feedback: Form and Extent
Economic Factors
Models and Examples
11. RESEARCH APPROACH
Overview
Data
Data Sources
Data Collection Procedures
Data Collection Instruments
Analysis Methods and Procedures
Analysis Methods
Analysis Procedures
Characteristics of Cases
12. RESULTS: TESTING THE FRAMEWORK OF BROWSING
The Underlying Dimensions of Browsing
Definitions of Theoretical Constructs
Taxonomy of Browsing
Using the Browsing Taxonomy
Discussion
13. RESULTS: MOTIVATING THEMES AND PATTERNS OF
BROWSING
Theme I: Looking For a Specific Item (Object or Fact) to Begin With
Pattern 1 -- Non-browsing
Pattern 2 -- Situational Browsing
Pattern 3 -- Opportunistic Browsing
Theme II: Looking for Something(s) with Common Characteristics
Pattern 4 -- Systematic Browsing
Pattern 5 -- Evaluative Browsing
Pattern 6 -- Focus Browsing
Theme III: Keeping Up To Date
Pattern 7 -- Monitoring Browsing
Theme IV: Learning or Finding Out
Pattern 8 -- Indicative Browsing
Pattern 9 -- Preparatory Browsing
Theme V: Goal-Free
Pattern 10 -- Invitational Browsing
Summary
14. RESULTS: A REFINED FRAMEWORK OF BROWSING
A Model of the Browsing Process
Other Information Seeking Models
The Refined Framework of Browsing
15. FUTURE RESEARCH AND IMPLICATIONS FOR THE
FRAMEWORKS
OF ACCESSING AND
BROWSING INFORMATION AND COMMUNICATION
Accessing Information and Communication
Implications
Future Research
Browsing Information and Communication
Implications
Future Research
Conclusion
16. REFERENCES
INDEX
LIST OF TABLES AND FIGURES
Table 1. Conceptualizations of Information
Table 2. Conceptualizations of Access to Information
Table 3. Facets of the Information Seeking Process
Table 4. Potential Interactions of Mediation with Access
Table 5. Influences/Constraints on Access to Information
Table 6. Common Issues/Concerns by Research Literature
Table 7. Influences/Constraints by Research Literature
Table 8. Unique Perspectives by Research Literature
Table 9. Interview Protocol
Table 10. Background Questions
Table 11. Operational Definitions of Categories for Content
Analysis
Table 12. Summary of Changes in Coding Procedures Resulting
from Initial Coding
Table 13. Example Additions to Operational Definitions
Table 14. Confusion Matrix of Initial Coding: Facets of the
Information Seeking Process
Table 15. Confusion Matrix of Initial Coding:
Influences/Constraints
Table 16. Coding Clarifications Based on Inter-Coder
Reliability
Testing
Table 17. Summary of Frequencies and Examples
Table 18. Chi-Square Analysis of Intersections from Main
Study:
Actual, Expected and Chi-Square
Values
Table 19. Summary of Chi-Square Analysis of
Intersections
with Examples
Table 20. Chi-Square Analysis of Intersections from Follow-Up
Study: Actual, Expected and
Chi-Square Values
Table 21. Influences/Constraints on Access to Information
Table 22. A Comparison of Browsing Models in IR Studies
Table 23. Underlying Dimensions of Browsing by Research
Literature
Table 24. Factors Influencing Browsing by Research Literature
Table 25. Consequences of Browsing by Research Literature
Table 26. Evaluation of Successful Browsing by Research
Literature
Table 27. Dimensions and Subdimensions in the General Model
of Browsing
Table 28. Using Motivational Dimension -- Goal -- to Analyze
Situations
Table 29. Interaction between Goal and Resource
Table 30. An Example of Data Analysis Procedures Followed:
Case F007
Table 31. Cases for Initial Analysis
Table 32. Number of Cases from each of Three Libraries (W,
F and L),
and Number of Episodes Analyzed
Table 33. Attributes as Criteria for Evaluation
Table 34. Examples of Goal of Evaluating
Table 35. Dimensions and Elements in the Taxonomy of Browsing
Table 36. Dimensional Taxonomy of Browsing Patterns
Table 37. Underlying Dimensions of Browsing Process
Figure 1. Framework Development Process
Figure 2. Preliminary Framework for Understanding Access to
Information and Communication
Figure 3. Synthesis of Elements of Framework for Understanding
Access to Information and
Communication
Figure 4. A Preliminary Framework of Browsing
Figure 5. A Tentative Typology of Browsing
Figure 6. A Graphic Representation of Examples in the Taxonomy
of Browsing
Figure 7. A New Framework of Browsing (Browsing Pattern in
Dotted Box)