B2. Rice, R.E. and Associates. (1984). The new media: Communication, research and technology. Beverly Hills, CA: Sage.

BookcoverTABLE OF CONTENTS

PART I:  NEW MEDIA TECHNOLOGY AND RESEARCH

1. DEVELOPMENT OF NEW MEDIA RESEARCH
Ronald E. Rice
2. NEW MEDIA TECHNOLOGY: GROWTH AND INTEGRATION
Ronald E. Rice
3. THEORIES OLD AND NEW: THE STUDY OF NEW MEDIA
Ronald E. Rice and Frederick Williams
4. NEW METHODS AND DATA FOR THE STUDY OF NEW MEDIA
Ronald E. Rice and Everett M. Rogers

PART II: INDIVIDUAL AND GROUP COMMUNICATION

5. RIVAL THEORIES OF ELECTRONIC NEWSREADING
David M. Dozier and Ronald E. Rice
6. MEDIATED GROUP COMMUNICATION
Ronald E. Rice

PART III: ORGANIZATIONAL COMMUNICATION

7. REINVENTION IN THE INNOVATION PROCESS: THE CASE OF WORD PROCESSING
Bonnie M. Johnson and Ronald E. Rice
8. NEW ORGANIZATIONAL MEDIA AND PRODUCTIVITY
Ronald E. Rice and James H. Bair
9. ORGANIZATIONAL TELECONFERENCING
Lynne L. Svenning and John E. Ruchinskas

PART IV: COMMUNICATING WITHIN INSTITUTIONS AND ENVIRONMENTS

10. LIBRARIES AS COMMUNICATORS OF INFORMATION
W. David Penniman and Mary Ellen Jacob
11. COMPUTERS IN THE LIVES OF OUR CHILDREN: LOOKING BACK ON A GENERATION OF TELEVISION RESEARCH
Milton Chen
12. COMPETITIVE DISPLACEMENT IN THE COMMUNICATION INDUSTRIES: NEW MEDIA IN OLD ENVIRONMENTS
John Dimmmick and Eric W. Rothenbuhler

REFERENCES
INDEX